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As Pressures Have Increased to Cut Expenses and Increase Profit

Question 16

Multiple Choice

As pressures have increased to cut expenses and increase profit margins, many marketing channels have strongly embraced _____. The rapid increase in nonstore retailing is a prime example of this growing trend.


A) extended enterprise management
B) channel specialization
C) category management
D) outsourcing
E) direct distribution

Correct Answer:

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