Multiple Choice
Although internal data sources have a number of advantages, one of their biggest problems is:
A) There are rarely enough internal data.
B) Internal data are often not relevant to the marketing issue at hand.
C) Internal data are expensive to collect.
D) Internal data are often in a form that is not readily accessible.
E) Internal data are typically biased.
Correct Answer:
Verified
Correct Answer:
Verified
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