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Benedick and Taapo Are Arguing About Newspaper Publicity

Question 58

True/False

Benedick and Taapo are arguing about newspaper publicity.Benedick says favorable publicity is free--hence the phrase,"free publicity." Taapo says that publicity is not free because costs were incurred in developing the public relations materials used by the newspapers.Benedick has a more accurate grasp of the definition of publicity.

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