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MKTG Study Set 2
Exam 14: Supply Chain Management
Path 4
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Question 101
True/False
Demand fulfillment,as used in the case,would be considered a primary factor in how supply chain management is customer-driven.
Question 102
Multiple Choice
Peachtree Windows does not make a window until an order is received.It can promise delivery in five working days because of the excellent relationships it has established with its suppliers.The partnering relationship that Peachtree Windows has established with its suppliers indicates the use of:
Question 103
Multiple Choice
Which business process ensures that firms in the supply chain have the resources they need?
Question 104
True/False
Another name for outsourcing is contract logistics.
Question 105
Multiple Choice
Whirlpool and Lowe's Every week,Whirlpool and Lowe's have an online conference call to discuss what appliances are selling in the stores and what capacity Whirlpool has to make product.Often,the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's.This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers.However,sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question.It then becomes a question of demand shaping for Lowe's.What promotions,in-store displays,and sales incentives can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way,Lowe's,Whirlpool,and their suppliers manage supply and also demand. -Refer to Whirlpool and Lowe's.Given that accessibility and reliability are keys to Lowe's marketing strategy,what mode of transportation is most likely used in this relationship?
Question 106
Multiple Choice
_____ integration requires firms within a supply chain to link seamlessly so that they can streamline work processes and thereby provide smooth,high-quality customer experiences.
Question 107
Multiple Choice
All of the following are logistics components of the supply chain EXCEPT:
Question 108
Multiple Choice
A large automotive after-market business wanted to improve its current situation,which is characterized by excessive inventory,incomplete information,high logistics costs,slow reactions to environmental change,and lost profits at the retail level.Would supply chain management be of any help to the business?
Question 109
True/False
The demand management process seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level of creating demand-related plans of action prior to actual customer purchasing behavior.