Question 1

6pm.com customers essentially shoplifted online by taking advantage of an honest mistake.

Accepted Answer

A) True 
 B)False

Question 2

Assume that you have decided to purchase a new automobile.Describe your internal information search.Then name the two types of external information sources.For each source,give two specific examples of information sources you might use.

Accepted Answer

The answer of Assume that you have decided to purchase...

Question 3

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Accepted Answer

A) gender 
B) age 
C) reference groups 
D) lifestyles 
E) personality

Question 4

_____ occurs when consumers remember only information that supports their personal feelings or beliefs.

Accepted Answer

A) Intermittent reinforcement 
B) Selective exposure 
C) Selective retention 
D) Faulty selectivity 
E) Selective distortion

Question 5

Assume that you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Accepted Answer

The answer of Assume that you have gone to the...

Question 6

The majority of Americans today define themselves as middle class,regardless of their actual income or educational attainment.

Accepted Answer

A) True 
 B)False

Question 7

A driving force that causes a person to take action to satisfy specific needs is called a(n):

Accepted Answer

A) instigator 
B) motive 
C) enforcer 
D) stimulus 
E) belief

Question 8

College Decision
Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there.
-Refer to College Decision.One person from whom Juan has sought advice is his school guidance counselor,Mr.More.Mr.More is respected by students and parents alike and knows a lot about the schools Juan is considering.Mr.More can be considered a(n):

Accepted Answer

A) influencer 
B) decider 
C) opinion leader 
D) gatekeeper 
E) market maven

Question 9

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

Accepted Answer

A) safety,esteem,social,physiological,and self-actualization needs 
B) physiological,social,esteem,economic,and self-actualization needs 
C) psychological,safety,economic,esteem,and social needs 
D) physiological,safety,social,esteem,and self-actualization needs 
E) safety,economic,social,esteem,and self-development needs

Question 10

All of the following are types of reference groups EXCEPT:

Accepted Answer

A) primary 
B) secondary 
C) personal 
D) aspirational 
E) nonaspirational

Question 11

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

Accepted Answer

A) physiological needs 
B) social needs 
C) safety needs 
D) esteem needs 
E) self-actualization needs

Question 12

An attitude toward a product is:

Accepted Answer

A) easy to change. 
B) a person's point of view about the product. 
C) the same as a belief. 
D) the same as "intention to buy". 
E) of short duration.

Question 13

If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

Accepted Answer

A) True 
 B)False

Question 14

Feeding her family healthy foods is important to Terri.She makes a point of buying organic products as often as possible.As she goes through the grocery store she remembers that she needs milk,so she heads over to the dairy case,intending to purchase the organic variety.She notices that a carton of organic milk is priced at $4.89;however,the store-brand milk is on sale for 99 cents.She hesitates for a moment,then selects the cheaper store brand,telling herself that she just can't pass up such a good bargain..As Terri wonders if she made the right purchase decision,she is experiencing:

Accepted Answer

A) attribute remorse 
B) cognitive dissonance 
C) evaluation distortion 
D) consumer cognition 
E) perceptual disharmony

Question 15

All of the following are characteristics of culture EXCEPT:

Accepted Answer

A) culture is pervasive 
B) culture is learned 
C) culture is functional 
D) culture is an inherent trait 
E) culture is dynamic

Question 16

Christian understands that a Black Diamond brand tent is suitable for several weather conditions,such as rain,snow,and sweltering heat.This is a description of his _____ about the Black Diamond tent.

Accepted Answer

A) beliefs 
B) attitudes 
C) standards 
D) motives 
E) valuations

Question 17

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Accepted Answer

A) consumer's age 
B) previous experience with the product 
C) financial risk associated with the product 
D) social visibility of the purchased item 
E) perceived risk of negative consequences as a result of the purchase

Question 18

Choose the most plausible reason that marketing manager might rationalize giving away $1.6 million in merchandise?

Accepted Answer

A) Ultimately,long-term profit goals had to be considered,not a short-term loss. 
B) It is still the right thing to do and no point second guessing Tony Hsieh. 
C) The company seeks only a satisfactory profit motive. 
D) People need a break from the recession. 
E) So consumers did not feel like they were paying a penalty.

Question 19

Assume that you have been invited to join a social club whose members typically wear leather bombardier jackets.You have never bought or worn a leather jacket before.List and briefly describe four factors that could influence your level of involvement in the purchase of the leather jacket.How involved will you be in this purchase and why?

Accepted Answer

The answer of Assume that you have been invited to...

Question 20

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to detail.When the company introduces new timepieces,it can count on a well-established market already existing for the new product due to:

Accepted Answer

A) perceptual generalization 
B) stimulus discrimination 
C) perceptual discrimination 
D) selective distortion 
E) stimulus generalization

Exam 6: Consumer Decision Making

6pm.com customers essentially shoplifted online by taking advantage of an honest mistake.

Assume that you have decided to purchase a new automobile.Describe your internal information search.Then name the two types of external information sources.For each source,give two specific examples of information sources you might use.

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

_____ occurs when consumers remember only information that supports their personal feelings or beliefs.

Assume that you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

The majority of Americans today define themselves as middle class,regardless of their actual income or educational attainment.

A driving force that causes a person to take action to satisfy specific needs is called a(n) :

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

All of the following are types of reference groups EXCEPT:

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

An attitude toward a product is:

If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

All of the following are characteristics of culture EXCEPT:

Christian understands that a Black Diamond brand tent is suitable for several weather conditions,such as rain,snow,and sweltering heat.This is a description of his _____ about the Black Diamond tent.

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Choose the most plausible reason that marketing manager might rationalize giving away $1.6 million in merchandise?

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to detail.When the company introduces new timepieces,it can count on a well-established market already existing for the new product due to: