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  3. Study Set
    Basic Marketing Research
  4. Exam
    Exam 2: The Marketing Research Process
  5. Question
    When We Have a Gap Between What Did Happen and Could
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When We Have a Gap Between What Did Happen and Could

Question 64

Question 64

True/False

When we have a gap between what did happen and could have happened, we normally refer to the gap as a problem.

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