Secondary Data Should Always Be Sought Out First to Assist

Secondary data should always be sought out first to assist managers in making a decision. What supports this statement?

A) The most popular method of collecting data around the world is "paper" (and pencil) surveys.
B) Secondary information is much cheaper and faster than performing primary research.
C) Primary information only offers qualitative data.
D) Secondary information is always more specific to the problem at hand.
E) Primary information is done through telephone surveys which, in general, people hate responding to.

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