Question 1

A KPI for reviewing site visitor engagement with a page?

Accepted Answer

A)  Customer Lifetime value
B)  Bounce rate
C)  Campaign ROI
D)  Gap analysis B

Question 2

A strategy for facilitating customer feedback and sharing

Accepted Answer

A)  Social Business
B)  ECRM
C)  Ebusiness
D)  Marketing automation A

Question 3

A model for calculating long-term returns on digital media investment?

Accepted Answer

A)  Customer Lifetime value
B)  Bounce rate
C)  Campaign ROI
D)  Gap analysis A

Question 4

Three elements of social design

Accepted Answer

A)  Community
B)  Conversation
C)  Identity

Question 5

Digital analytics involves AB and multivariate testing

Accepted Answer

A) True 
 B)False

Question 6

A technique for implementing "Sense and Resond Marketing

Accepted Answer

A)  Social Business
B)  ECRM
C)  Ebusiness
D)  Marketing automation

Question 7

A KPI for reviewing profitability of a short-term marketing activity

Accepted Answer

A)  Customer Lifetime value
B)  Bounce rate
C)  Campaign ROI
D)  Gap analysis

Exam 9: Managing Digital Marketing

A KPI for reviewing site visitor engagement with a page?