Multiple Choice
The three-exposure hypothesis states that:
A) ads in three different media need to be used to have the maximum impact
B) three exposures to an ad is sufficient to be effective
C) a minimum of three exposures to an ad is necessary to be effective
D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product
Correct Answer:
Verified
Correct Answer:
Verified
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