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If People Are Given More Justification for an Activity Than

Question 125

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If people are given more justification for an activity than is necessary-for example, the offer of external rewards for an activity that is already intrinsically rewarding-they may paradoxically come to devalue the activity and lose interest. This is called the


A) drive-reduction effect
B) motivational value effect
C) overjustification effect
D) optimal motivation effect

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