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Marketing Management Study Set 2
Exam 16: Managing Retailing, Wholesaling, and Logistics
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Question 61
Multiple Choice
At some stock level point, management must reorder product to refill the inventory to an acceptable level. This "point" is called the ________.
Question 62
True/False
A retailer's most important decision is "location, location, location."
Question 63
Multiple Choice
In order to better compete, Arrow Electronics, a global provider of products, services, and solutions to the electronic-component and computer-product industries has sought to strengthen its relationships with manufacturers. Which of the four ways cited in the text has Arrow embraced?
Question 64
True/False
An off-price retailer is one in which the retailer has a broad selection of high-markup, fast-moving, brand-name goods in stock.
Question 65
True/False
A retailer can differentiate itself from other retailers by adopting a services mix from one store to another. Ancillary services are one of the services that retailers can choose to set his operation apart from others.
Question 66
Essay
A company like Dell Computers could decide to use cheap containers in the shipping department to minimize costs. Relate this to the concept of market-logistics objectives.
Question 67
Essay
List four ways for leading industrial distributors to strengthen their relationships with manufacturers.
Question 68
True/False
The real challenge begins, for a retailer, after defining the store's product assortment and that is to develop a product differentiation strategy.
Question 69
True/False
Inventory costs increases at a decreasing rate as customer service levels approach 100 percent fulfillment.
Question 70
Essay
As a brand manager why should you be concerned with the transportation decisions regarding your product?
Question 71
Multiple Choice
Traditional brick-and-mortar retailers are responding to the growth of e-commerce by providing and emphasizing ________ as a strong differentiator to stay at home shopping.
Question 72
Multiple Choice
One of the trends in retailing includes which of the following?
Question 73
True/False
Retailers can choose to locate in regional shopping malls. Regional shopping malls offer retailers generous parking, and one-stop shopping for consumers.
Question 74
Essay
The growth of "house brands" has sky rocketed in recent years. Why do intermediaries bother to sponsor their own brands?
Question 75
True/False
Any organization selling to the final consumers is doing retailing. However, it does matter how the goods or services are sold and where they are sold.
Question 76
True/False
Retailers can position themselves as offering one of four levels of service. However, self-selection and self-service are the same in discount retailers.
Question 77
Multiple Choice
A retailer that has salespeople ready to assist in every phase of the locate-compare-select process for the shopper, that has high staffing, and high specialty goods would be considered a ________ retailer.