Firms That Occupy Second, Third, and Lower Ranks in an Industry

Firms that occupy second, third, and lower ranks in an industry can adopt two postures in responding to competition. First, they can attack the leader and other competitors in an aggressive bid for further market share. Second, they can

A) not worry about the immediate future and focus on long-term results (market maturation) .
B) play ball and not "rock the boat" (market followers) .
C) give up and quit (market abandonment) .
D) relinquish their own share to industry leaders (market capitulators) .
E) form alliances with enemies (market organizational constriction) .

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