A Market Segment's Attractiveness Varies with the Height of Its

A market segment's attractiveness varies with the height of its entry and exit barriers. Which of the following forces as described by Michael Porter would most likely be examined by a marketing manager in the case of the rise of retail giants such as Walmart?

A) threat of intense segment rivalry
B) threat of suppliers' growing bargaining power
C) threat of substitute products
D) threat of new entrants
E) threat of buyers' growing bargaining power

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