Primarily an Interpretative Theory, Uses & Grats Has Been Widely

Q10: For most critics, the emphasis on prediction

Q11: Katz' perspective was originally proposed when media

Q12: The uses & grats approach focuses on

Q13: Uses & grats is a new theory

Q14: A criticism of uses and gratification theory

Q16: One of the key assumptions of uses

Q17: In Rubin's typology, each category includes both

Q18: Rubin's typology of eight categories addresses most

Q19: In the context of assumptions that underlie

Q20: Assuming that people are capable of accurately