Uses & Grats Is a New Theory And, as Such

Q8: How do issues of power factor into

Q9: A _ relationship develops when viewers become

Q10: For most critics, the emphasis on prediction

Q11: Katz' perspective was originally proposed when media

Q12: The uses & grats approach focuses on

Q14: A criticism of uses and gratification theory

Q15: Primarily an interpretative theory, uses & grats

Q16: One of the key assumptions of uses

Q17: In Rubin's typology, each category includes both

Q18: Rubin's typology of eight categories addresses most