Tires Plus Is a Store That Specializes in Auto Maintenance

Tires Plus is a store that specializes in auto maintenance and tires. After making sure that it is in the consumers' consideration set, Tires Plus, can ________ to increase the chances that the consumer will select its store for a visit.

A) offer free fluid checks with each oil change as a new benefit
B) focus its resources by limiting itself to one advertising medium
C) use a vertical marketing system
D) implement a price skimming strategy
E) focus only on the customers' utilitarian needs

Correct Answer:

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