Jennifer Placed a Special Product Advertisement on the Home Page

Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:

A) live usability testing and role playing.
B) controlled-navigation click patterns.
C) customer satisfaction surveys.
D) good e-commerce advertising.

Correct Answer:

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