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A Product Failure in the Customer's Hands Is Bad for the Company

Question 103

Multiple Choice

A product failure in the customer's hands is bad for the company. Why do only 4% of the customers normally file a complaint?


A) The product guarantee takes care of the product.
B) A warranty is in place on the product.
C) It is a minor inconvenience.
D) They don't think it will do any good.

Correct Answer:

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