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    Certification
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    American Marketing Association (AMA)
  4. Exam
    Exam 1: Professional Certified Marketer
  5. Question
    _____ Needs Pertain to the Personal Gratification Consumers Associate with a Product
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_____ Needs Pertain to the Personal Gratification Consumers Associate with a Product

Question 172

Question 172

Multiple Choice

_____ needs pertain to the personal gratification consumers associate with a product and/or service.


A) functional
B) social
C) safety
D) situational
E) psychological

Correct Answer:

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