When a Marketer Conducts User Generated Content Campaigns, It Must

When a marketer conducts user generated content campaigns, it must:

A) ensure that users confirm the rights to and authority over materials being submitted.
B) obtain parent or guardian permission to feature users who are below 21 years of age.
C) remember that it is not liable for information that is disparaging, defamatory, or otherwise offensive.
D) remember that carefully drafted submission guidelines are not particularly useful in regulating user generated content.
E) blur out or pixelate media that reveals the identity of the user.

Correct Answer:

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