Question 1

Abercrombie & Fitch uses its ability to manage its supply chain more effectively than most of its competitors to create

Accepted Answer

A)  scope. 
B)  resource deployment. 
C)  a distinctive competence. 
D)  synergy. 
E)  alignment.

Question 2

When an airline uses profits from one region to lower prices in another region it is using

Accepted Answer

A)  alignment. 
B)  synergy. 
C)  scope. 
D)  resource deployment. 
E)  entropy.

Question 3

____ exists when the economic value together is greater than the value of the parts.

Accepted Answer

A)  Entropy 
B)  Competitive support 
C)  Resource deployment 
D)  Scope 
E)  Synergy

Question 4

Turner Broadcasting was looking for a source of movies to show on its various cable television stations. When Turner purchased a movie studio with its vault of old movies, it was an example of a(n) ____ diversification strategy.

Accepted Answer

A)  related 
B)  integrated 
C)  unrelated 
D)  functional 
E)  institutional

Question 5

Philip Morris markets Marlboro cigarettes, the number-one selling cigarette brand in the world. Outside the United States, Marlboro generates huge profits that Philip Morris uses to support other less successful SBUs. According to the BCG matrix, Marlboro is an example of a

Accepted Answer

A)  question mark. 
B)  problem child. 
C)  star. 
D)  barking dog. 
E)  cash cow.

Question 6

Chanel, Monte Blanc, and Allen Edmonds pursue an overall cost leadership strategy.

Accepted Answer

A) True 
 B)False

Question 7

The founders of Major League Soccer thought their task was to build what they affectionately called a 'soccer nation' in America.  When the U.S. women's team won the World Cup in 2015, the finals viewership was larger than that of the final World Series game, final NBA game and final Stanley Cup game.  Women are not part of MLS; however, soccer in the U.S.A. is at the ______  stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline 
E)  Extinct

Question 8

Which of the following is NOT an advantage inherent in related diversification?

Accepted Answer

A)  Reducing business dependence 
B)  Reducing overhead 
C)  Scope 
D)  Synergy 
E)  Reducing risk

Question 9

Companies should invest carefully and monitor closely a ____, which is a product that has a small share of a growing market.

Accepted Answer

A)  cash cow 
B)  question mark 
C)  defender 
D)  star 
E)  rising star

Question 10

Adolph Coors Company heavily developed Zima brand beer that was targeted to Generation Xers, but Zima gained only a small share of a rapidly growing market. According to the BCG matrix, Zima is an example of a

Accepted Answer

A)  question mark. 
B)  rising star. 
C)  star. 
D)  barking dog. 
E)  cash cow.

Question 11

Which of the following is NOT one of the strategy types listed in the Miles and Snow typology?

Accepted Answer

A)  Prospector 
B)  Defender 
C)  Reactor 
D)  Rescuer 
E)  Analyzer

Question 12

According to the Miles and Snow typology, the ____________________ strategy take a mid-range approach and attempts to move into new market areas at a deliberate and carefully planned pace.

Accepted Answer

The answer of According to the Miles and Snow typology,...

Question 13

Which of these is concerned with the changes in the sales volume of a product during its existence?

Accepted Answer

A)  Portfolio approach 
B)  Product life cycle approach 
C)  Environmental SWOT analysis 
D)  Miles and Snow model 
E)  Maslow's hierarchy

Question 14

A well-conceived strategy addresses three areas ____________________, ____________________, and  ____________________ .

Accepted Answer

The answer of A well-conceived strategy addresses three areas ____________________,...

Question 15

Yahoo! has a business strategy that creates revenue by selling ads. Yahoo! uses a(n) ____ strategy.

Accepted Answer

A)  valid 
B)  deliberate 
C)  reliable 
D)  emergent 
E)  synergistic

Question 16

Match between columns
                        Premises: Defender
Looks at how to compete in chosen markets
Unrelated diversification
Miles and Snow prospector most closely resembles the BCG
Something the organization is very good at doing
Range of markets in which the organization will compete
Focuses primarily on synergy and competitive advantage
Aimed at aligning the organization with its environment
Results from different parts of the organization enhancing each other
Copy products of others rather than develop new ideas of
Multi-domestic
Miles and Snow defender most closely resembles the BCG
Analyzer
Focuses primarily on markets to enter and how to use resources
How the organization distributes its resources across various areas
How the organization will use its people, money, etc.
Developed for major areas of operations
Differentiation
Miles and Snow analyzer most closely resembles the BCG
Boston Consulting Group
Global
Miles and Snow reactor most closely resembles the BCG
Course charted for the total organization
Single-product

Accepted Answer

The Answer of Business strategy and Scope and Cash cows is...

Question 17

Dell was once a dominant brand in the PC market, commanding high prices. Now Dell is sold in Wal-Mart. This strategy is called

Accepted Answer

A)  prospector. 
B)  defender. 
C)  reactor. 
D)  rescuer. 
E)  analyzer.

Question 18

Phillip Morris uses profits from operations outside the U.S. to invest in new businesses. This is an example of ____________________.

Accepted Answer

The answer of Phillip Morris uses profits from operations outside...

Question 19

____________________ is the practice of duplicating another organization's distinctive competence and thereby implementing a valuable strategy.

Accepted Answer

The answer of ____________________ is the practice of duplicating another...

Question 20

What is the difference between business-level strategy and corporate-level strategy?

Accepted Answer

The answer of What is the difference between business-level strategy...

Exam 7: Managing Strategy and Strategic Planning