Question 1

"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each others' markets.

Accepted Answer

A) True 
 B)False

Question 2

Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Accepted Answer

A) True 
 B)False

Question 3

In every industry, companies are embedded in a(n)________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.

Accepted Answer

A) innovator's dilemma 
B) transaction 
C) URL 
D) value network 
E) digital network

Question 4

Streaming media represents a huge market opportunity for the video game industry.

Accepted Answer

A) True 
 B)False

Question 5

A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?

Accepted Answer

A) multiple voice 
B) data 
C) video 
D) music 
E) all of the above

Question 6

As Pandora CEO Joe Kennedy recently remarked, "The good news is that the Internet is global; however, the bad news is that copyright law is country by country."

Accepted Answer

A) True 
 B)False

Question 7

Broadband offers companies the telecommunication capability to do all of the following except:

Accepted Answer

A) streaming audio. 
B) streaming video. 
C) streaming media. 
D) streaming sales. 
E) compressed video.

Question 8

Today, more than 2 billion people nearly one-third of the world's population - are using the Internet.

Accepted Answer

A) True 
 B)False

Question 9

The industries' dominant firms with reputations as well-managed firms lead in developing and/or adopting sustaining technologies.

Accepted Answer

A) True 
 B)False

Question 10

Ideally, each country-specific site should reflect all of the following except:

Accepted Answer

A) local culture. 
B) language usage. 
C) customs. 
D) English translations. 
E) aesthetic preferences.

Question 11

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

Accepted Answer

A) Indonesia. 
B) Russia. 
C) Croatia. 
D) Malaysia. 
E) Bosnia.

Question 12

According to a Ghanaian economist, George Ayittey, the Cheetah generation is composed of fast-moving citizens who do not accept corruption and who believe that democracy and transparency lead to better governance.

Accepted Answer

A) True 
 B)False

Question 13

________ are online retail operations that allow customers to purchase goods and services.

Accepted Answer

A) Promotion sites 
B) Matrix sites 
C) Transfer sites 
D) Transaction sites 
E) Content sites

Question 14

The value network for the personal computer industry is not different from the value network for mainframe computers.

Accepted Answer

A) True 
 B)False

Question 15

The domain name for Amazon company in Germany is:

Accepted Answer

A) Amazon.co.ge. 
B) Amazon.co.de. 
C) Amazon.de. 
D) Amazon.gy. 
E) Amazon.gr.

Question 16

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

Accepted Answer

A) True 
 B)False

Question 17

Microsoft designed Bing, which provides a superior search experience for shopping, travel, and health related searches.

Accepted Answer

A) True 
 B)False

Question 18

The term "m-commerce" is used to describe:

Accepted Answer

A) the use of Internet in commerce. 
B) the use of web.com in commerce. 
C) the use of credit cards in commerce. 
D) the use of money in commerce. 
E) the use of cell phones in commerce.

Question 19

What is convergence? What kind of challenges does it present?

Accepted Answer

The answer of What is convergence? What kind of challenges...

Question 20

How can Web sites be classified? Show how different companies fall under different categories.

Accepted Answer

The answer of How can Web sites be classified? Show...

Exam 15: Global Marketing and the Digital Revolution

"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each others' markets.

Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

In every industry, companies are embedded in a(n) ________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.

Streaming media represents a huge market opportunity for the video game industry.

A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?

As Pandora CEO Joe Kennedy recently remarked, "The good news is that the Internet is global; however, the bad news is that copyright law is country by country."

Broadband offers companies the telecommunication capability to do all of the following except:

Today, more than 2 billion people nearly one-third of the world's population - are using the Internet.

The industries' dominant firms with reputations as well-managed firms lead in developing and/or adopting sustaining technologies.

Ideally, each country-specific site should reflect all of the following except:

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

According to a Ghanaian economist, George Ayittey, the Cheetah generation is composed of fast-moving citizens who do not accept corruption and who believe that democracy and transparency lead to better governance.

________ are online retail operations that allow customers to purchase goods and services.

The value network for the personal computer industry is not different from the value network for mainframe computers.

The domain name for Amazon company in Germany is:

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

Microsoft designed Bing, which provides a superior search experience for shopping, travel, and health related searches.

The term "m-commerce" is used to describe:

What is convergence? What kind of challenges does it present?

How can Web sites be classified? Show how different companies fall under different categories.