Multiple Choice
Which of the following statements is true about licensing and franchising?
A) It involves setting a fully operational independent entity in a foreign country to conduct business.
B) Unlike franchising,licensing is used by service firms such as hotels and fast-food chains.
C) Like franchising,licensing is a high-cost means of market entry.
D) The most important risk involved with licensing is the potential loss of proprietary advantage.
Correct Answer:
Verified
Correct Answer:
Verified
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