Marla Knows That Eating Donuts Is Bad for Her, and Yet

Marla knows that eating donuts is bad for her, and yet every morning on her way to work she stops at the local donut store and gets three donuts with a cup of coffee. She tells herself, "I HAVE to get donuts or else I'm going to look like a weirdo for only getting coffee at a donut store." Which of the following techniques is she using to reduce her own cognitive dissonance?

A) Changing an attitude
B) Reducing perceived choice
C) Adding consonant cognitions
D) Minimizing the conflict's importance

Correct Answer:

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