Question 1

The major impact of new platforms such as the iPhone and Blackberry on social media Web sites is that consumers can access such sites from virtually anywhere.

Accepted Answer

A) True 
 B)False

Question 2

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

Accepted Answer

A) True 
 B)False

Question 3

Identify the two broad categories of blogs.Which is generally perceived to be more "authentic"? Why?

Accepted Answer

The answer of Identify the two broad categories of blogs.Which...

Question 4

What is a podcast? How are they used?

Accepted Answer

The answer of What is a podcast? How are they...

Question 5

In 2000,Jones Soda used its Web site to ask its mostly teenage customers to suggest new flavors,names,and labels and let other customers vote on which flavors should be introduced into stores.Jones Soda was practicing co-creation.

Accepted Answer

A) True 
 B)False

Question 6

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

Accepted Answer

The answer of How has social media changed the way...

Question 7

A company would probably NOT want to use Twitter to:

Accepted Answer

A)  provide a customer with complex,hard-to-understand instructions on how to use a product 
B)  direct customers to its corporate blog 
C)  promote a brand-new product 
D)  share links to the official company Web site 
E)  reply to customer queries

Question 8

Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones?

Accepted Answer

A)  Mobile ads 
B)  SMS 
C)  Web widgets 
D)  MMS 
E)  MOBI

Question 9

A _____ allows users to decide which content is promoted on a given Web site by voting that content up or down.

Accepted Answer

A)  media sharing site 
B)  social networking site 
C)  review site 
D)  virtual world 
E)  social news site

Question 10

A new alt-country band,Pike 27,wants to use a social media Web site to generate some buzz about their first album.Because of its large music-oriented following,MySpace would be a good site for the band to choose.

Accepted Answer

A) True 
 B)False

Question 11

Marla is a 55-year-old woman who wants to use a social network site to stay in touch with her son,who is away at college.She also hopes to make contact with some old high school friends.Which of the following is Marla most likely to use for this purpose?

Accepted Answer

A)  MySpace 
B)  YouTube 
C)  Facebook 
D)  Bebo 
E)  Flickr

Question 12

Customers are on social media,and they expect their favorite brands will be there as well.

Accepted Answer

A) True 
 B)False

Question 13

Content that a company purchases to be placed online is called:

Accepted Answer

A)  owned media 
B)  paid media 
C)  controlled media 
D)  earned media 
E)  broadcast media

Question 14

Social commerce combines social media with the basics of e-commerce.

Accepted Answer

A) True 
 B)False

Question 15

A large part of Twitter's success results from the one-dimensional nature of the platform-it is limited to text messages only,which makes it simpler for people to use than platforms that allow the sharing of photos or external links.

Accepted Answer

A) True 
 B)False

Question 16

What is social media?

Accepted Answer

The answer of What is social media?...

Question 17

For most people,social media is a marketing experience.

Accepted Answer

A) True 
 B)False

Question 18

The best way a company can increase sales using social media is to improve customer service.

Accepted Answer

A) True 
 B)False

Question 19

Marketers need to understand that,in cyberspace,paid media is essentially dead;consequently,they should no longer expend any resources into paid media.

Accepted Answer

A) True 
 B)False

Question 20

Using consumers to develop and market product is called:

Accepted Answer

A)  crowdfunding 
B)  co-creation 
C)  brainstorming 
D)  closed innovation 
E)  crowdsourcing

Exam 22: Social Media and Marketing

The major impact of new platforms such as the iPhone and Blackberry on social media Web sites is that consumers can access such sites from virtually anywhere.

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

Identify the two broad categories of blogs.Which is generally perceived to be more "authentic"? Why?

What is a podcast? How are they used?

In 2000,Jones Soda used its Web site to ask its mostly teenage customers to suggest new flavors,names,and labels and let other customers vote on which flavors should be introduced into stores.Jones Soda was practicing co-creation.

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

A company would probably NOT want to use Twitter to:

Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones?

A _____ allows users to decide which content is promoted on a given Web site by voting that content up or down.

A new alt-country band,Pike 27,wants to use a social media Web site to generate some buzz about their first album.Because of its large music-oriented following,MySpace would be a good site for the band to choose.

Marla is a 55-year-old woman who wants to use a social network site to stay in touch with her son,who is away at college.She also hopes to make contact with some old high school friends.Which of the following is Marla most likely to use for this purpose?

Customers are on social media,and they expect their favorite brands will be there as well.

Content that a company purchases to be placed online is called:

Social commerce combines social media with the basics of e-commerce.

A large part of Twitter's success results from the one-dimensional nature of the platform-it is limited to text messages only,which makes it simpler for people to use than platforms that allow the sharing of photos or external links.

What is social media?

For most people,social media is a marketing experience.

The best way a company can increase sales using social media is to improve customer service.

Marketers need to understand that,in cyberspace,paid media is essentially dead;consequently,they should no longer expend any resources into paid media.

Using consumers to develop and market product is called: