Question 1

A continuing problem for most Minor League Baseball (MiLB)teams is low attendance.Event and venue sponsors want to see fans in the stadiums,and the players appreciate fan support.Given this information,which pricing strategy would you recommend MiLB teams use?

Accepted Answer

A)  Operations-oriented pricing 
B)  Peak profitability pricing 
C)  Patronage-oriented pricing 
D)  Supply-demand pricing 
E)  Revenue-oriented pricing

Question 2

Which of the following services would be most likely to exhibit strong credence qualities?

Accepted Answer

A)  A math tutorial service 
B)  The repair of a leaky drain 
C)  The preparation of a dead body for burial 
D)  Tax return preparation 
E)  A landscaping service that mows lawns

Question 3

A(n)_____ is the result of applying human or mechanical efforts to people or objects.

Accepted Answer

A)  application processor 
B)  profit intermediary 
C)  tangible product 
D)  service 
E)  nonprofit organization

Question 4

Which level of relationship marketing uses pricing incentives but also seeks to build social bonds with customers?

Accepted Answer

A)  Level 1 
B)  Level 2 
C)  Primary level 
D)  Secondary level 
E)  Supplemental level

Question 5

If a benefit is indirect to the customer,the marketer may find a challenge in promoting a product with little:

Accepted Answer

A)  benefit complexity 
B)  feature charisma 
C)  benefit strength 
D)  personalization 
E)  benefit exchange

Question 6

Cincinnati Museum Center
The Cincinnati Museum Center is home to the Cincinnati History Museum,the Duke Energy Children's Museum,and the Museum of Natural History and Science.The Cincinnati History Museum displays materials and related aspects of the history of Cincinnati and the surrounding region.Costumed interpreters throughout the museum allow visitors the unique opportunity make a personal connection with the past.The educational and dramatic exhibits at Duke Energy Children's Museum allow kids to climb,crawl,explore and learn about themselves and the world around them.And the Museum of Natural History and Science gives children hands-on,inquiry based experiences in science,technology,engineering and math.
-Refer to Cincinnati Museum Center.The _____ makes it difficult for the Cincinnati Museum Center to prioritize its objectives and evaluate its performance.

Accepted Answer

A)  creation of a benefit strength 
B)  lack of a financial objective 
C)  inability to promote the exhibits 
D)  absence of service qualities 
E)  presence of intangible factors

Question 7

U.S.service firms such as financial institutions and construction,engineering,and insurance companies will have a difficult time expanding to global markets because competing foreign firms possess many competitive advantages.

Accepted Answer

A) True 
 B)False

Question 8

After years of expansion,Starbucks recently closed 600 of its poorer performing stores.Many of the stores closed were near other Starbucks locations.In those areas management felt that the company had too many outlets,which was boosting the company's cost unnecessarily.Decisions concerning the number of outlets are a part of the _____ strategy of service organizations.

Accepted Answer

A)  distribution 
B)  promotion 
C)  production 
D)  product 
E)  demand/supply

Question 9

The Monroe Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request:

Accepted Answer

A)  cooperative advertising 
B)  nonsponsored advertising 
C)  primary advertising 
D)  public service advertising 
E)  nonprofit advertising

Question 10

Cincinnati Museum Center
The Cincinnati Museum Center is home to the Cincinnati History Museum,the Duke Energy Children's Museum,and the Museum of Natural History and Science.The Cincinnati History Museum displays materials and related aspects of the history of Cincinnati and the surrounding region.Costumed interpreters throughout the museum allow visitors the unique opportunity make a personal connection with the past.The educational and dramatic exhibits at Duke Energy Children's Museum allow kids to climb,crawl,explore and learn about themselves and the world around them.And the Museum of Natural History and Science gives children hands-on,inquiry based experiences in science,technology,engineering and math.
-Refer to Cincinnati Museum Center.The visitors to the Cincinnati Museum Center represent the museum's:

Accepted Answer

A)  service entity 
B)  promotional tools 
C)  target market 
D)  benefit strength 
E)  benefit complexity

Question 11

Got Milk
Just because consumers live in a big city doesn't mean they can't have fresh milk right from the farm.Many dairy farms,such as Oberweis Dairy and Smith Brothers Farms,offer home delivery of fresh milk,just like in the old days.While some of these services are established and have been around since the 1920s,New York City-based Manhattan Milk started up in 2008.For $20 or more,depending on what is ordered,consumers anywhere in Manhattan can enjoy organic milk,butter,yogurt,and cheese from Pennsylvania Amish farms and eggs from Vermont.Unlike most store-bought milk,theirs is unhomogenized and free from hormones typically given to cows to produce more milk.
-Refer to Got Milk .Manhattan Milk is an example of a:

Accepted Answer

A)  retail operation 
B)  service 
C)  wholesale intermediary 
D)  facilitator 
E)  manufacturer

Question 12

Maribeth and Asher are trying to think of someplace to take their kids this weekend.Asher thinks it might be fun to take the kids to Coco Key,an indoor waterpark located in a nearby city.However,since no one in the family has ever been to Coco Key before,they will be unable to assess the _____ of the waterpark until they actually visit.

Accepted Answer

A)  tangible attribute 
B)  experience quality 
C)  creative quality 
D)  credence quality 
E)  heterogeneity feature

Question 13

Auto repair,manicures,and landscaping are all services that are produced and consumed at the same time.All of these services exhibit the service characteristic of:

Accepted Answer

A)  inseparability 
B)  intangibility 
C)  heterogeneity 
D)  perishability 
E)  variability

Question 14

Services have four unique characteristics that distinguish them from goods.Name and briefly define each of these four characteristics.Use the example of an airline to help describe each of the four characteristics.

Accepted Answer

The answer of Services have four unique characteristics that distinguish...

Question 15

It is difficult for most of us to talk about mistakes we have made.Unfortunately,for organizations like Consumer Credit Counseling to help you work through your financial issues,you must be willing to honestly discuss your financial condition.In other words,for these organizations to help you must be actually involved in the process of developing your financial plan,which points to the _____ nature of services.

Accepted Answer

A)  intangible 
B)  inseparable 
C)  heterogeneous 
D)  perishable 
E)  flexible

Question 16

TeamBuilds is a service organization that has corporate teams pay $7,500 for an all-day team-building session with a management consultant while they work together on renovating a Habitat for Humanity home.Which category of service processing does TeamBuilds offer?

Accepted Answer

A)  Possession processing 
B)  Information processing 
C)  Mental stimulus processing 
D)  People processing 
E)  Homogeneous processing

Question 17

Got Milk
Just because consumers live in a big city doesn't mean they can't have fresh milk right from the farm.Many dairy farms,such as Oberweis Dairy and Smith Brothers Farms,offer home delivery of fresh milk,just like in the old days.While some of these services are established and have been around since the 1920s,New York City-based Manhattan Milk started up in 2008.For $20 or more,depending on what is ordered,consumers anywhere in Manhattan can enjoy organic milk,butter,yogurt,and cheese from Pennsylvania Amish farms and eggs from Vermont.Unlike most store-bought milk,theirs is unhomogenized and free from hormones typically given to cows to produce more milk.
-Refer to Got Milk? Customers place orders at manhattanmilk.com two days before the delivery date.The Internet allows Manhattan Milk to customize each customer's order to their preferences.This is an example of:

Accepted Answer

A)  supplementary product 
B)  intangible product 
C)  mass customization 
D)  promotion strategy 
E)  internal marketing

Question 18

"Girls Just Wanna Have Funds" is a Washington,D.C.support group that consist of mostly young women that offers tips on budgeting and debt relief.Since you cannot evaluate the quality of the financial advice until after you have received it,this is an example of the _____ characteristic of service.

Accepted Answer

A)  reliability 
B)  heterogeneous satisfaction 
C)  search quality 
D)  temporal quality 
E)  experience quality

Question 19

Virtual Bellhop is a company that ships awkward sporting goods to vacation destinations so its customers to not have to worry about lugging them through airports or having them damaged in transit.Thus far,its record for getting the sporting equipment to the correct destination for the vacationer is perfect.This indicates the company excels at which component of service quality?

Accepted Answer

A)  Tangibles 
B)  Empathy 
C)  Reliability 
D)  Flexibility 
E)  Assurance

Question 20

A focus on maximizing the number of customers using a service is a(n)_____ pricing objective for service firms.

Accepted Answer

A)  maximization of demand 
B)  patronage-oriented 
C)  profitability-oriented 
D)  operations-oriented 
E)  revenue-oriented

Exam 12: Services and Nonprofit Organization Marketing

A continuing problem for most Minor League Baseball (MiLB) teams is low attendance.Event and venue sponsors want to see fans in the stadiums,and the players appreciate fan support.Given this information,which pricing strategy would you recommend MiLB teams use?