Question 1

As a result of social loafing behaviour, Margaret is likely to do what at her school bake sale?

Accepted Answer

A)  organize a group muffin bake event 
B)  not worry too much about contributing her normal share 
C)  take turns with another person to do the baking 
D)  ensure she makes an impressive array of treats

Question 2

The brand M&M's offers a website mymms.com that not only allows you to create your own M&M's product, but once it is completed, you have an opportunity to share your creation on social media with a simple "click." This is an example of utilizing:

Accepted Answer

A)  media multiplexity. 
B)  guerrilla marketing. 
C)  connectivity. 
D)  viral marketing.

Question 3

Dee's parents, although fairly well-off, always taught her the value of money, so Dee makes sure she puts money in a retirement account each month and pays her credit card bill on time. This type of influence is termed:

Accepted Answer

A)  normative. 
B)  informational. 
C)  utilitarian. 
D)  value-expressive.

Question 4

Name two main advantages of home shopping parties from a sales perspective.

Accepted Answer

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Question 5

Bernard is a self-confessed computer geek, and he is proud to be good at computers, but not sports. He likely views ________ as a dissociative reference group.

Accepted Answer

A)  other guys 
B)  jocks 
C)  other computer geeks 
D)  IT enthusiasts

Question 6

________ refers to the notion that social media flows of communication go in many directions at any point in time, often on multiple platforms.

Accepted Answer

A)  Media multiplexity 
B)  Object subjectivity 
C)  Connexivity 
D)  Flow state

Question 7

John passes a mural on a house every day on the way to work. A friend asks if he likes it and he says that he does. What effect might mere exposure have on his preference?

Accepted Answer

The answer of John passes a mural on a house...

Question 8

In a much-discussed marketing failure, Coca-Cola launched "new Coke" on the basis of successful taste tests, only to encounter massive resistance when consumers discovered that their beloved Coca-Cola would no longer be available. Even though many consumers probably would have bought the new flavour on their own, they felt that the company had taken the right to choose away from them. This hostile public outcry is an example of:

Accepted Answer

A)  door-in-the-face. 
B)  norms. 
C)  reactance. 
D)  decision polarization.

Question 9

Which of the following statements accurately reflects a factor encouraging WOM?

Accepted Answer

A)  Positive word of mouth is weighted more heavily by consumers than negative comments. 
B)  Negative word of mouth can reduce the credibility of a firm's advertising. 
C)  WOM is especially powerful for those consumers who are well informed about the product category. 
D)  Positive word of mouth is almost as powerful as advertising.

Question 10

In online contexts, when a post is typed in ALL CAPITALS TO EXPRESS SHOUTING OR ANGER, this is called:

Accepted Answer

A)  emoting. 
B)  fuming. 
C)  flaming. 
D)  venting.

Question 11

When the family buys a new automobile, 18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):

Accepted Answer

A)  initiator. 
B)  user. 
C)  influencer. 
D)  gatekeeper.

Question 12

What is a reference group?

Accepted Answer

The answer of What is a reference group?...

Question 13

Because of social loafing, public property is not usually as well maintained by individual citizens as their own private property.

Accepted Answer

A) True 
 B)False

Question 14

In group decision-making contexts, what are the five potential individual roles involved in the purchasing decision?

Accepted Answer

The answer of In group decision-making contexts, what are the...

Question 15

Consumers tend to like persons or things simply as a result of seeing them more often.

Accepted Answer

A) True 
 B)False

Question 16

We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have. This theory is termed:

Accepted Answer

A)  social comparison. 
B)  input-output. 
C)  external orientation. 
D)  comparative behaviour.

Question 17

When we come to like persons or things simply as a result of seeing them more often, this is known as the:

Accepted Answer

A)  proximity hypothesis. 
B)  frequency paradox theory. 
C)  similarity-difference comparison model. 
D)  mere exposure effect.

Question 18

Marie would like some information regarding what brand of cosmetics to purchase. Is she more likely to ask it from a close friend or a colleague she knows has worked previously as a make-up artist? Why?

Accepted Answer

The answer of Marie would like some information regarding what...

Question 19

What is the difference between independence and anticonformity?

Accepted Answer

The answer of What is the difference between independence and...

Question 20

Entertainer Madonna made a distinctive fashion statement when she wore lingerie as outer wear. Some consumers voluntarily imitated these outfits and began buying bustiers to identify with the Madonna image. What kind of power base did Madonna have?

Accepted Answer

A)  referent power 
B)  information power 
C)  legitimate power 
D)  expert power

Exam 11: Group Influence and Social Media