Question 1

The nuclear family:

Accepted Answer

A)  consists of three generations living together, often including grandparents, aunts, uncles, and cousins. 
B)  refers to that generation of youngish adults charged with supporting their parents as well as their own children. 
C)  consists of mother, father, and one or more children. 
D)  a lesbian or gay couple living together as a family unit.

Question 2

Who are boomerang kids?

Accepted Answer

The answer of Who are boomerang kids?...

Question 3

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Accepted Answer

A) True 
 B)False

Question 4

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:

Accepted Answer

A)  boomerang group. 
B)  latchkey generation. 
C)  sandwich generation. 
D)  kaboose cohort.

Question 5

Why should marketers take the family life cycle into account for marketing planning?

Accepted Answer

The answer of Why should marketers take the family life...

Question 6

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

Accepted Answer

A)  based too much on income to be valuable in marketing. 
B)  badly dated and not as valid today as they once were. 
C)  based on education, which has not been shown to influence consumer behaviour. 
D)  biased toward sociological variables that have nothing to do with marketing.

Question 7

Status crystallization assesses the impact of social-class inconsistency.

Accepted Answer

A) True 
 B)False

Question 8

Which is the fastest-growing segment of working people and what impact are they having?

Accepted Answer

The answer of Which is the fastest-growing segment of working...

Question 9

What are status symbols and what role do they play in a consumer context?

Accepted Answer

The answer of What are status symbols and what role...

Question 10

Canada has a(n) ________ class structure in terms of income distribution and a(n) ________ structure in terms of the groups that occupy the positions.

Accepted Answer

A)  increasing; decreasing 
B)  stable; changing 
C)  decreasing; increasing 
D)  changing; stable

Question 11

What modern Canadian ceremony would come closest in intent to a Native American potlatch?

Accepted Answer

A)  a baptism 
B)  a marriage 
C)  a university graduation 
D)  a rock concert

Question 12

"Over-privileged" is defined as a condition of having an income at least 25 to 30 percent greater than the median for one's class.

Accepted Answer

A) True 
 B)False

Question 13

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

Accepted Answer

A) True 
 B)False

Question 14

One study on social class looked at how it relates to consumers' feelings of empowerment. Those who feel they are at the mercy of their economic situations were called:

Accepted Answer

A)  potent non-actors. 
B)  potent actors. 
C)  disempowered non-reactors. 
D)  impotent reactors.

Question 15

How do consumers' beliefs about the state of the economy affect spending patterns?

Accepted Answer

The answer of How do consumers' beliefs about the state...

Question 16

People for whom productive work is taboo were termed the leisure class by Veblen.

Accepted Answer

A) True 
 B)False

Question 17

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Accepted Answer

A)  Full nest II 
B)  Empty nest 
C)  Delayed full nest 
D)  Family life cycle

Question 18

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.) However, even after his newfound wealth, he is unhappy. This condition is known as:

Accepted Answer

A)  achievement dysfunction. 
B)  affluenza. 
C)  acquired deficiency. 
D)  depressive anxiety.

Question 19

Explain the term "social class" and how it affects people.

Accepted Answer

The answer of Explain the term "social class" and how...

Question 20

Debra has a good job in a growing company, but has returned to live at home with her parents. What effect will this typically have on her spending behaviour?

Accepted Answer

A)  She is likely to invest a lot of her income. 
B)  She will allot most of her income to the family purse. 
C)  She will spend cautiously under her parents influence. 
D)  She will allot a high amount of her income to entertainment.

Exam 12: Income, Social Class, and Family Structure

The nuclear family:

Who are boomerang kids?

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:

Why should marketers take the family life cycle into account for marketing planning?

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

Status crystallization assesses the impact of social-class inconsistency.

Which is the fastest-growing segment of working people and what impact are they having?

What are status symbols and what role do they play in a consumer context?

Canada has a(n) class structure in terms of income distribution and a(n) structure in terms of the groups that occupy the positions.

What modern Canadian ceremony would come closest in intent to a Native American potlatch?

"Over-privileged" is defined as a condition of having an income at least 25 to 30 percent greater than the median for one's class.

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

One study on social class looked at how it relates to consumers' feelings of empowerment. Those who feel they are at the mercy of their economic situations were called:

How do consumers' beliefs about the state of the economy affect spending patterns?

People for whom productive work is taboo were termed the leisure class by Veblen.

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.) However, even after his newfound wealth, he is unhappy. This condition is known as:

Explain the term "social class" and how it affects people.

Debra has a good job in a growing company, but has returned to live at home with her parents. What effect will this typically have on her spending behaviour?