Question 1

After the catastrophic injuries and deaths of 3 NHL enforcers in 2011, which of the following phenomena became apparent?

Accepted Answer

A)   Reporters on the major TV networks spent an inordinate amount of time criticizing the NHL for its policies and rules that did little to protect players from such injuries
B)   Numerous sponsors cut their contracts with the NHL, and several broadcasters exercised their buy-out clauses against the NHL
C)   The wives and girlfriends of these players became well-known figures speaking out on television of their partners' respective plights
D)   Sports fans were provided with only a brief discussion of these public issues on the major TV networks D

Question 2

While _____ was intended to be a public instrument of nationhood, _____ was the first national private network in Canada.

Accepted Answer

A)   CTV; CBC
B)   TSN; CTV
C)   CBC; CTV
D)   Global; CBC C

Question 3

Regarding the television coverage of the 1972 Summit Series in hockey between Team Canada and the Soviet Union, what was interesting about it was:

Accepted Answer

A)   Given the historical significance of the event, CBC was offered broadcasting rights for free
B)   Both CBC and CTV won dual rights to broadcast all the games
C)   CTV won the rights to televise all eight games, and broke the record for the broadcasting fee it paid - a record that stood until the 1984 LA Olympic Games
D)   CBC televised the first 4 games in Canada, while CTV televised the last 4 games in the Soviet Union B

Question 4

Which of the following is NOT a reason that BCE abandoned the channel WTSN in 2003?

Accepted Answer

A)   WTSN was unable to secure enough audiences to attract advertisers.
B)   BCE was unwilling to tolerate even short-term losses to promote women's sport.
C)   Ideological assumptions that women's sport is an inferior product and not worth the airtime.
D)   BCE was pressured by CBC to abandon WTSN as unfair market practice.

Question 5

Kevin Weekes, Jermain Franklin, John Lu and Nabil Karim are examples of:

Accepted Answer

A)   Non-white NHL players
B)   Non-white high-level executives in professional sport teams
C)   Non-white television anchors and commentators
D)   Non-white coaching staff members of NHL teams

Question 6

Which of the following is FALSE regarding the CBC's new arrangement to continue broadcasting Hockey Night in Canada until 2026?

Accepted Answer

A)   Rogers has total editorial control over the show
B)   CBC pays nothing for the broadcasting rights
C)   CBC lost the rights to promote its other programs during the broadcast
D)   CBC does not receive any revenue from the advertising that airs during the show

Question 7

CTV arrived on the scene in what year?

Accepted Answer

A)   1958
B)   1961
C)   1964
D)   1967

Question 8

Which of the following developments did NOT signal a power shift in Canadian broadcasting in the 1980s and 1990s towards the subordination of public interest and to private, commercial interests?

Accepted Answer

A)   The free trade agreement with the US
B)   new satellite and digital technologies
C)   a federal government directive to cut the CBC budget by 10%
D)   the CBC decision to televise fewer NHL hockey games

Question 9

Mark Lowes noted that sports journalism is a/an _____ because part of the job of sports journalists is to promote professional franchises, professional players, and their leagues.

Accepted Answer

A)   misnomer
B)   pseudonym
C)   false representation
D)   oxymoron

Question 10

Which of the following best exemplifies the idea that the media has significant power in socially constructing and shaping our understandings of race and ethnicity?

Accepted Answer

A)   White women are not naturally good at sports.
B)   Asian men are naturally good at sports.
C)   Black men are naturally athletic.
D)   Indigenous women can develop sport ability.

Question 11

Which of the following is best defined as the institution that produces and distributes information, interpretation, and entertainment to mass audiences?

Accepted Answer

A)   Television
B)   Internet
C)   Mass media
D)   Government

Question 12

Nolan notes that CTV might have never emerged as a network were it not for

Accepted Answer

A)   The early successes of Canadian NHL franchises
B)   The considerable fan interest in Toronto-based sports teams in the 1960s
C)   The success of Hockey Night in Canada to bring hockey into people's homes
D)   The secured rights to broadcast games of the 'Big Four' eastern conference of the CFL

Question 13

Who described international sport is "war minus the shooting"?

Accepted Answer

A)   George Orwell
B)   George Bernard Shaw
C)   Oscar Wilde
D)   Arthur Conan Doyle

Question 14

Broadcasters such as Rogers battle to win the rights to televise dramatic, popular, live sport content in order to secure subscribers and:

Accepted Answer

A)   put their competitors out of business
B)   be number one in television rankings
C)   secure a spot in the television history books
D)   put together audiences for advertisers

Question 15

The key targeted demographic within the 'audience commodity' for sports like golf was overwhelmingly all of the following EXCEPT:

Accepted Answer

A)   Male
B)   Affluent
C)   Young
D)   White

Question 16

A key reason stated in the text for the economic importance of live broadcasting sports content is that:

Accepted Answer

A)   Companies that pay for advertising are able to measure audience saturation figures much more accurately through live broadcasts, so can more accurately gauge the value of their advertising
B)   Viewers cannot skip commercials like they can when watching television through Netflix or using PVR fast-forward functions
C)   Watching sports live is more dramatic and induces a psychological state among viewers whereby they adopt more positive feelings toward companies advertising in these moments
D)   Betting and gaming demands like action, and are significant sources of revenue for broadcasters

Question 17

Which of the following is NOT considered to be a feature related to how sport and the media reconstruct ideas about 'what it means to be Canadian'?

Accepted Answer

A)   Sport only reaffirms a preferred, rather than entirely truthful, version of national character, highlighting the values of toughness, passion and determination
B)   The imagined ideals of the Canadian nation routinely exclude the experiences and characteristics of subordinate groups like women, French Canadians and Indigenous peoples
C)   Supposed national qualities are used to construct distinctions between Canada and other nations, creating narratives of 'us' versus 'them' in sport
D)   Governments routinely pay broadcasters to promote positive ideas about the Canadian nation in order to help pacify the masses

Question 18

While the numerous positive Twitter responses Szto found in her research toward the Hockey Night in Canada Punjabi service were celebrated as symbols of Canadian multiculturalism, she warned that uncritical celebrated of multiculturalism through hockey constituted:

Accepted Answer

A)   An irrelevance given that Indian/Sikh players represent a tiny proportion of players in the NHL
B)   An erasure of the inherent discrimination built into a game historically dominated by Canadians of European heritage
C)   An aberration given the sustained populist rhetoric of burgeoning right-wing political groups and their supporters
D)   An exaggeration in the context of sustained violence against members of the Sikh community in Canada at large.

Question 19

We refer to a market dominated by a small number of firms as a/an:

Accepted Answer

A)   Monopoly
B)   Oligopoly
C)   Oligarchy
D)   Panopoly

Question 20

The early days of Canadian television and the televised sports-media complex represented an era when the ideological values of public service broadcasting were relatively dominant in Canadian society. Which of the following is one of these ideological values?

Accepted Answer

A)   universal accessibility
B)   comprehensiveness
C)   portability
D)   media autonomy

Exam 11: Sport, Media, and Ideology