Question 1

Firms using a niche strategy do not focus on highly specialized segments.

Accepted Answer

A) True 
 B)False

Question 2

In 2016, about what percentage of the world population used the internet?

Accepted Answer

A) 47 percent 
B) 58 percent 
C) 68 percent 
D) 78 percent 
E) 85.8 percent

Question 3

Field representatives using laptop computers, faxes, and satellite uplinks to communicate with the field and the home office are all examples of:

Accepted Answer

A) internet buying. 
B) intranet buying. 
C) extranet data exchange. 
D) online communication. 
E) nonpersonal communication.

Question 4

A company that uses flexible manufacturing, economies of scale, and perhaps limited product offerings is likely seeking an advantage as a _____.

Accepted Answer

A) loser 
B) follower 
C) cost leader 
D) niche player 
E) product differentiator

Question 5

Any competitive advantage is temporary.

Accepted Answer

A) True 
 B)False

Question 6

Global strategy can help achieve the firm four major benefits which include: cost reduction, improved products and program effectiveness, enhanced customer preference, and increased _____.

Accepted Answer

The answer of Global strategy can help achieve the firm...

Question 7

Is being a first-mover in a market an advantage?

Accepted Answer

The answer of Is being a first-mover in a market...

Question 8

Research findings do indicate that technology intensity-that is, the degree of R&D expenditure a firm incurs as a proportion of sales-is a primary deterrent of cross-border firm integration.

Accepted Answer

A) True 
 B)False

Question 9

Identify and briefly discuss the various factors/forces which determine the globalization of potential industries.Indicate common examples of each.

Accepted Answer

The answer of Identify and briefly discuss the various factors/forces...

Question 10

Which of the following is one of the four ways of developing a global product policy to streamline manufacturing (thus lowering manufacturing cost without sacrificing marketing flexibility)?

Accepted Answer

A) dynamic service packages 
B) multiple source options 
C) universal electrification of components 
D) core component standardization 
E) universal prices.

Question 11

Which of the following could be used as an advantage by first-movers?

Accepted Answer

A) infrastructure is there for you to develop as you wish 
B) cutting edge technology supports rapid innovation and product introduction 
C) uncertainties of customer desires 
D) once in, you can rest on your laurels as market leader 
E) none of the above

Question 12

Thanks to the development of _____, products that used to be considered completely different and separate, such as smartphones and home appliances, are getting increasingly interconnected with each other.

Accepted Answer

A) WiFi 
B) internet 
C) the internet of things 
D) Bluetooth

Question 13

In a(an) _____ strategy, a firm integrates the activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire world as a single, borderless market.

Accepted Answer

A) interdependent strategy 
B) global strategy 
C) transcontinental strategy 
D) supercompetitive strategy 
E) multidomestic strategy

Question 14

One of the chief barriers or limits to global marketing is the:

Accepted Answer

A) lack of respect for foreigners. 
B) diversity of local environments. 
C) amount of poor people in the world. 
D) desire for affluent markets. 
E) government control of markets.

Question 15

Intel is an example of how the bargaining power of _____ can change the structure of industries.

Accepted Answer

The answer of Intel is an example of how the...

Question 16

Seiko, a Japanese watchmaker, offers a wide range of designs and models, but they are based on only a handful of different operating mechanisms.This would be an example of which of the global product policies listed below?

Accepted Answer

A) core component standardization 
B) core component miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 17

EDI stands for:

Accepted Answer

The answer of EDI stands for:...

Question 18

Jollibee Foods, a family-owned fast food company is from:

Accepted Answer

A) South Korea 
B) China 
C) Japan 
D) the Philippines 
E) Singapore

Question 19

Honda markets the Honda Accord around the world by positioning it differently from country to country.The car, however, is almost identical no matter which market it is sold in.This would be an example of which of the following product policy options?

Accepted Answer

A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 20

In a(an) _____ strategy, a firm manages its international activities like a portfolio.

Accepted Answer

A) interdependent strategy 
B) global strategy 
C) transcontinental strategy 
D) supercompetitive strategy 
E) multidomestic strategy

Exam 8: Global Marketing Strategies

Firms using a niche strategy do not focus on highly specialized segments.

In 2016, about what percentage of the world population used the internet?

Field representatives using laptop computers, faxes, and satellite uplinks to communicate with the field and the home office are all examples of:

A company that uses flexible manufacturing, economies of scale, and perhaps limited product offerings is likely seeking an advantage as a _____.

Any competitive advantage is temporary.

Global strategy can help achieve the firm four major benefits which include: cost reduction, improved products and program effectiveness, enhanced customer preference, and increased _____.

Is being a first-mover in a market an advantage?

Research findings do indicate that technology intensity-that is, the degree of R&D expenditure a firm incurs as a proportion of sales-is a primary deterrent of cross-border firm integration.

Identify and briefly discuss the various factors/forces which determine the globalization of potential industries.Indicate common examples of each.

Which of the following is one of the four ways of developing a global product policy to streamline manufacturing (thus lowering manufacturing cost without sacrificing marketing flexibility) ?

Which of the following could be used as an advantage by first-movers?

Thanks to the development of _____, products that used to be considered completely different and separate, such as smartphones and home appliances, are getting increasingly interconnected with each other.

In a(an) _____ strategy, a firm integrates the activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire world as a single, borderless market.

One of the chief barriers or limits to global marketing is the:

Intel is an example of how the bargaining power of _____ can change the structure of industries.

Seiko, a Japanese watchmaker, offers a wide range of designs and models, but they are based on only a handful of different operating mechanisms.This would be an example of which of the global product policies listed below?

EDI stands for:

Jollibee Foods, a family-owned fast food company is from:

Honda markets the Honda Accord around the world by positioning it differently from country to country.The car, however, is almost identical no matter which market it is sold in.This would be an example of which of the following product policy options?

In a(an) _____ strategy, a firm manages its international activities like a portfolio.