Question 1

While exclusive distribution is legal for companies first entering a market, what does such an agreement violate if used by firms with a sizable market share seeking to bar competitors from the market?

Accepted Answer

A)  a distributor contract 
B)  a tying agreement 
C)  the Competition Act 
D)  a vertical territory restriction

Question 2

What is the advantage of intermodal transportation? Give examples of intermodal hauling.

Accepted Answer

The answer of What is the advantage of intermodal transportation?...

Question 3

Logistics managers can cut distribution costs and improve customer service dramatically by automating their warehouse systems.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a characteristic of common carriers moving freight?

Accepted Answer

A)  move if freight is non-hazardous 
B)  move by limited-rate contract 
C)  move for private contracts 
D)  move by all modes of transport

Question 5

Match each item to the statement or sentence listed below.
a.distribution channel
b.forward integration
c.logistics
d.dual distribution
e.direct selling
f.intensive distribution
g.selective distribution
h.exclusive distribution
i.tying agreement
j.backward integration
k.administered marketing system
l.corporate marketing system
m.contractual marketing system
n.private carriers
o.materials handling system
p.franchise
q.common carriers
r.upstream management
s.suboptimization
t.downstream management
-A contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer is called a(n) _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 6

Match each item to the statement or sentence listed below.
a.distribution channel
b.forward integration
c.logistics
d.dual distribution
e.direct selling
f.intensive distribution
g.selective distribution
h.exclusive distribution
i.tying agreement
j.backward integration
k.administered marketing system
l.corporate marketing system
m.contractual marketing system
n.private carriers
o.materials handling system
p.franchise
q.common carriers
r.upstream management
s.suboptimization
t.downstream management
-Distribution of a product through a single wholesaler or retailer in a specific geographic region is called _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 7

Companies with adequate financial, management, and marketing resources feel less need for help from marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 8

What is the shipping activity of a 1,000-tonne shipment that has moved 1,000 kilometres?

Accepted Answer

A)  10,000 tonne-kilometres 
B)  100,000 tonne-kilometres 
C)  1,000,000 tonne-kilometres 
D)  2,000,000 tonne-kilometres

Question 9

Match each item to the statement or sentence listed below.
a.distribution channel
b.forward integration
c.logistics
d.dual distribution
e.direct selling
f.intensive distribution
g.selective distribution
h.exclusive distribution
i.tying agreement
j.backward integration
k.administered marketing system
l.corporate marketing system
m.contractual marketing system
n.private carriers
o.materials handling system
p.franchise
q.common carriers
r.upstream management
s.suboptimization
t.downstream management
-Transporters that provide service solely for internally generated freight are called _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 10

Distributors adjust for discrepancies in the market's assortment of goods and services via a process known as suboptimization.

Accepted Answer

A) True 
 B)False

Question 11

What is the air freight industry currently facing?

Accepted Answer

A)  overnight delivery service growth that has leveled off 
B)  unprecedented growth in market share of freight hauling 
C)  competition from foreign air carriers 
D)  deregulation

Question 12

What type of distribution is the process of using every channel available to bring a product to market?

Accepted Answer

A)  exclusive 
B)  specialized 
C)  selective 
D)  intensive

Question 13

What must a wholesaler do to grow profitably in a competitive environment?

Accepted Answer

A)  cut costs in every possible area 
B)  make as many tying agreements as possible 
C)  move into exclusive distribution of a majority of product lines that are to be carried 
D)  provide better service at a lower cost than manufacturers or retailers can do themselves

Question 14

What is the major difference between a storage warehouse and a distribution warehouse?

Accepted Answer

A)  Storage warehouses attempt to balance supply and demand. 
B)  A distribution warehouse is used for products with seasonal supply or demand. 
C)  Storage warehouses hold goods for short periods of time. 
D)  Distribution warehouses store products for moderate to long periods of time.

Question 15

Growth in the air freight industry has skyrocketed in the last few years-specifically in the market sector interested in overnight delivery.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the three types of contractual marketing systems.

Accepted Answer

The answer of Discuss the three types of contractual marketing...

Question 17

What is the most efficient form of transportation for coal, grains, nonmetallic minerals, and lumber products?

Accepted Answer

A)  air cargo 
B)  motor freight 
C)  railroads 
D)  water carriers

Question 18

Compare and contrast merchant wholesalers and agents/brokers.

Accepted Answer

The answer of Compare and contrast merchant wholesalers and agents/brokers....

Question 19

Direct selling is an important option for goods requiring extensive demonstrations in persuading customers to buy.

Accepted Answer

A) True 
 B)False

Question 20

Pennzoil products are shipped to the Canadian Tire warehouse regularly. Assuming Pennzoil ships three truckloads biweekly, it is in a position to negotiate rates with a trucking company. What is the discounted rate called?

Accepted Answer

A)  insider rate 
B)  customer rate 
C)  class rate 
D)  commodity rate

Exam 12: Marketing Channels and Supply Chain Management

While exclusive distribution is legal for companies first entering a market, what does such an agreement violate if used by firms with a sizable market share seeking to bar competitors from the market?

What is the advantage of intermodal transportation? Give examples of intermodal hauling.

Logistics managers can cut distribution costs and improve customer service dramatically by automating their warehouse systems.

Which of the following is a characteristic of common carriers moving freight?

Companies with adequate financial, management, and marketing resources feel less need for help from marketing intermediaries.

What is the shipping activity of a 1,000-tonne shipment that has moved 1,000 kilometres?

Distributors adjust for discrepancies in the market's assortment of goods and services via a process known as suboptimization.

What is the air freight industry currently facing?

What type of distribution is the process of using every channel available to bring a product to market?

What must a wholesaler do to grow profitably in a competitive environment?

What is the major difference between a storage warehouse and a distribution warehouse?

Growth in the air freight industry has skyrocketed in the last few years-specifically in the market sector interested in overnight delivery.

Discuss the three types of contractual marketing systems.

What is the most efficient form of transportation for coal, grains, nonmetallic minerals, and lumber products?

Compare and contrast merchant wholesalers and agents/brokers.

Direct selling is an important option for goods requiring extensive demonstrations in persuading customers to buy.

Pennzoil products are shipped to the Canadian Tire warehouse regularly. Assuming Pennzoil ships three truckloads biweekly, it is in a position to negotiate rates with a trucking company. What is the discounted rate called?