Question 1

Major oil companies, such as ExxonMobil and Chevron, often donate large amounts of money toward political campaigns in an attempt to influence government policy in their favour. This is an example of environmental management.

Accepted Answer

A) True 
 B)False

Question 2

Consumer spending sinks to its lowest level during an economic depression.

Accepted Answer

A) True 
 B)False

Question 3

Green marketing involves the production, promotion, and reclamation of environmentally sensitive products.

Accepted Answer

A) True 
 B)False

Question 4

Overall, what is happening to the population of Canada?

Accepted Answer

A)  It's becoming younger, better educated, and more homogeneous. 
B)  It's becoming older, poorer, and less educated. 
C)  It's becoming older, more diverse, and more affluent. 
D)  It's becoming younger, better educated, and less affluent.

Question 5

Camp Gear, Inc. introduces a new line of rough-terrain clothing. The company increases the number of advertisements in several outdoor magazines and establishes a new, updated website for online orders. What stage of the business cycle is most likely occurring at this time?

Accepted Answer

A)  low unemployment and low inflation 
B)  depression and high inflation 
C)  growing unemployment and recession 
D)  recession and deflation

Question 6

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

Accepted Answer

A) True 
 B)False

Question 7

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following factors is NOT studied by marketers analyzing the economic environment?

Accepted Answer

A)  unemployment 
B)  inflation and deflation 
C)  stock and bond markets 
D)  resource availability

Question 9

The deregulation movement has ended total monopoly protection for most utilities.

Accepted Answer

A) True 
 B)False

Question 10

A television advertisement suggests consumers take a proactive role in family health care by requesting that their physician prescribe specific medications. What type of strategy is the advertisement using?

Accepted Answer

A)  promotional 
B)  price 
C)  distribution 
D)  product

Question 11

Which of the following is an example of indirect competition?

Accepted Answer

A)  a Sony home entertainment system competing with a Jacuzzi hot tub 
B)  a Petro-Canada station across the road from an Esso station 
C)  the Honda Accord and the Toyota Camry 
D)  competition among Telus, Rogers, and Bell

Question 12

Marketers must address ecological issues in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation.

Accepted Answer

A) True 
 B)False

Question 13

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Accepted Answer

A) True 
 B)False

Question 14

Aside from government regulation, what can influence the social responsibility of an organization?

Accepted Answer

A)  labour unions 
B)  consumerism 
C)  suppliers 
D)  trade associations

Question 15

The Canadian Radio-television and Telecommunications Commission (CRTC) has primary enforcement responsibility for Canada's new anti-spam rules.

Accepted Answer

A) True 
 B)False

Question 16

What is the relationship between society and the marketing function?

Accepted Answer

The answer of What is the relationship between society and...

Question 17

Match each item to the statement or sentence listed below.
a.environmental scanning
b.environmental management
c.competitive environment
d.time-based competition
e.economic environment
f.demarketing
g.consumerism
h.marketing ethics
i.social responsibility
j.green marketing
k.oligopoly
l.gross domestic product
m.planned obsolescence
n.inflation
o.socially responsible marketing
p.political-legal environment
q.VoIP
r.discretionary income
s.pro-competition
t.strategic alliance
-The factors that influence consumer buying power and marketing strategies are part of the _____ of a market.

Accepted Answer

The answer of Match each item to the statement or...

Question 18

Company ACME believes that another company, called Positioner, is selling a product well under cost in order to drive ACME and others out of the industry. What federal law could Positioner be guilty of violating?

Accepted Answer

A)  the North American Free Trade Agreement 
B)  the Competition Act 
C)  the Patent Act 
D)  the Broadcasting Act

Question 19

Match each item to the statement or sentence listed below.
a.environmental scanning
b.environmental management
c.competitive environment
d.time-based competition
e.economic environment
f.demarketing
g.consumerism
h.marketing ethics
i.social responsibility
j.green marketing
k.oligopoly
l.gross domestic product
m.planned obsolescence
n.inflation
o.socially responsible marketing
p.political-legal environment
q.VoIP
r.discretionary income
s.pro-competition
t.strategic alliance
-is the process of reducing consumer demand for a good or service to a level that a firm can supply.

Accepted Answer

The answer of Match each item to the statement or...

Question 20

The strategies of time-based competition and first mover can be advantageous to companies that are most impacted by technology.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Major oil companies, such as ExxonMobil and Chevron, often donate large amounts of money toward political campaigns in an attempt to influence government policy in their favour. This is an example of environmental management.

Consumer spending sinks to its lowest level during an economic depression.

Green marketing involves the production, promotion, and reclamation of environmentally sensitive products.

Overall, what is happening to the population of Canada?

Camp Gear, Inc. introduces a new line of rough-terrain clothing. The company increases the number of advertisements in several outdoor magazines and establishes a new, updated website for online orders. What stage of the business cycle is most likely occurring at this time?

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

Which of the following factors is NOT studied by marketers analyzing the economic environment?

The deregulation movement has ended total monopoly protection for most utilities.

A television advertisement suggests consumers take a proactive role in family health care by requesting that their physician prescribe specific medications. What type of strategy is the advertisement using?

Which of the following is an example of indirect competition?

Marketers must address ecological issues in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation.

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Aside from government regulation, what can influence the social responsibility of an organization?

The Canadian Radio-television and Telecommunications Commission (CRTC) has primary enforcement responsibility for Canada's new anti-spam rules.

What is the relationship between society and the marketing function?

Company ACME believes that another company, called Positioner, is selling a product well under cost in order to drive ACME and others out of the industry. What federal law could Positioner be guilty of violating?

The strategies of time-based competition and first mover can be advantageous to companies that are most impacted by technology.