Question 1

Anna has a large family and likes to stock up on large packs of basics like toilet paper, paper towels, and large bottles of condiments like ketchup. Anna would most likely shop for these items at a(n)

Accepted Answer

A) convenience store. 
B) off-price retailer. 
C) specialty store. 
D) warehouse club. 
E) category killer.

Question 2

One product strategy used by retailers to differentiate themselves from competitors is

Accepted Answer

A) the use of private-label brands. 
B) discount pricing. 
C) removing brand labels from their merchandise offerings. 
D) JIT product delivery. 
E) offering brand-name merchandise.

Question 3

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores. Those mom-and-pop stores are few and far between. If convenience stores want to thrive, what must they do to provide value to customers?

Accepted Answer

The answer of Convenience stores are said to be the...

Question 4

Bobbette is opening an upscale outdoor cooking equipment store. If she wants to differentiate her store from competitors based on product offerings, what could she do?

Accepted Answer

The answer of Bobbette is opening an upscale outdoor cooking...

Question 5

________ can purchase merchandise at substantial discounts from the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments.

Accepted Answer

A) Department stores 
B) Specialty stores 
C) Category specialists 
D) Drugstores 
E) Off-price retailers

Question 6

Alina could not afford expensive furnishings but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Alina likely responding to?

Accepted Answer

A) integrated CRM 
B) brand image consistency 
C) pricing consistency 
D) integrated supply chain 
E) efficient distribution

Question 7

Benton manages a building supply company. He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party. Benton will likely use the firm's ________ to identify these customers.

Accepted Answer

A) website 
B) CRM system 
C) specialty store sales 
D) annual sales report 
E) inventory management system

Question 8

A(n)________ distribution intensity helps a seller maintain a particular image and control the flow of merchandise into an area.

Accepted Answer

A) intensive 
B) widespread 
C) selective 
D) collective 
E) variable

Question 9

One criterion for ensuring a manufacturer's success in choosing the right retailing partner is to know where target customers expect to find products.

Accepted Answer

A) True 
 B)False

Question 10

What must be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image?

Accepted Answer

A) mobile commerce 
B) transportation 
C) distribution 
D) price 
E) labeling

Question 11

Mona purchased some eyeliner from an Internet-based beauty supply house, and now she often receives online recommendations for other products from the same cosmetics line. These recommendations were probably the result of

Accepted Answer

A) the purchases she had made. 
B) purchases other customers had made that day. 
C) manufacturer clearances and overruns. 
D) products she may have returned to the company. 
E) items the retailer no longer carries.

Question 12

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A) in use of SKU identification 
B) in quantity of items shipped 
C) in speed of order fulfillment 
D) in quality of tracking mechanisms 
E) in use of CRM technology

Question 13

Retailers use ________ to communicate with or sell to consumers through wireless handheld devices.

Accepted Answer

A) virtual media 
B) mobile commerce 
C) cooperative advertising 
D) share of wallet tactics 
E) social media advertising

Question 14

What is the difference between exclusive distribution and selective distribution?

Accepted Answer

The answer of What is the difference between exclusive distribution...

Question 15

Whole Foods sells many of its products under the 365 Everyday Value label. This is an example of a

Accepted Answer

A) store product differentiator. 
B) consumer-value line. 
C) low-price brand. 
D) private-label brand. 
E) limited grocery line

Question 16

Oliver's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog and to sell its products online. Oliver's is adopting

Accepted Answer

A) an omnichannel strategy. 
B) exclusive distribution. 
C) selective distribution. 
D) an extreme value strategy. 
E) a service retailing philosophy.

Question 17

________ are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services.

Accepted Answer

A) Warehouse clubs 
B) Supercenters 
C) Convenience stores 
D) Department stores 
E) Extreme value retailers

Question 18

Mohammed purchased a number of books from Amazon.com, and he learned to trust the recommendations made to him. More than once he was pleasantly surprised at the books and authors he discovered this way. In this case, Amazon.com was creating value for Mohammed through

Accepted Answer

A) repeat business. 
B) rapid delivery. 
C) expanded market presence. 
D) personalized offerings. 
E) interactive offerings.

Question 19

Min-Seo is looking for a Michael Kors chronograph watch and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches and selects the style she likes best. Which aspect of choosing a retail partner allowed Min-Seo to confidently shop for this item at a particular store?

Accepted Answer

A) channel structure 
B) customer expectations 
C) channel characteristics 
D) distribution intensity 
E) vertical integration of channel

Question 20

If you walk into a(n)________, you will likely find a broad variety of merchandise, deep assortment, and customer service, with everything organized into distinct departments for displaying merchandise.

Accepted Answer

A) department store 
B) off-price retailer 
C) discount store 
D) specialty store 
E) category specialist

Exam 16: Retailing and Omnichannel Marketing