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    Sociology
  3. Study Set
    The Real World
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    Exam 13: Leisure and Media
  5. Question
    Polysemy, or the Idea That Any Given Text May Have
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Polysemy, or the Idea That Any Given Text May Have

Question 3

Question 3

Multiple Choice

Polysemy, or the idea that any given text may have multiple meanings, is most closely associated with which theory of media effects?


A) interpretive strategies
B) agenda-setting theory
C) two-step flow model
D) encoding/decoding model

Correct Answer:

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