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An Advertisement Company Uses Online Data to Determine That Kelly

Question 11

Multiple Choice

An advertisement company uses online data to determine that Kelly is a white twenty-two-year-old female who goes to church every week. The advertisement company uses that data to determine which media advertisements Kelly will see online. How is the company deciding which advertisements Kelly will like?


A) by fighting antitrust legislation
B) by sorting Kelly and others into taste publics
C) by promoting high culture over popular culture
D) by strengthening civil society and communal bonds

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