Question 1

A(n)_____ provision designates who is responsible for what shipping costs,who owns title of goods and when.

Accepted Answer

The answer of A(n)_____ provision designates who is responsible for...

Question 2

Explain why there are a variety of types of supermarkets in terms of prices and offerings.

Accepted Answer

The answer of Explain why there are a variety of...

Question 3

Brokers take title to the products they sell.

Accepted Answer

A) True 
 B)False

Question 4

Explain why products are distributed at different distribution intensity levels.

Accepted Answer

The answer of Explain why products are distributed at different...

Question 5

A strategy utilized by the manufacturer of a good that convinces the wholesaler,distributor,or retailer to sell its products is known as a(n):

Accepted Answer

A)  push strategy. 
B)  pull strategy. 
C)  distribution strategy. 
D)  alliance strategy. 
E)  marketing strategy.

Question 6

Products that are typically more likely to have a shorter marketing channel include:

Accepted Answer

A)  perishable products. 
B)  products with a longer shelf life. 
C)  products which are fairly unbreakable. 
D)  products which are of little value. 
E)  consumer products.

Question 7

The most common form of agent and broker consumers encounter are found in _____.

Accepted Answer

The answer of The most common form of agent and...

Question 8

Resale price maintenance agreements are a great tool for producers who want to restrict the price a retailer can charge for a product.

Accepted Answer

A) True 
 B)False

Question 9

A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.

Accepted Answer

A)  communications strategy 
B)  push strategy 
C)  pull strategy 
D)  customer-focused strategy 
E)  value strategy

Question 10

_____ involves selling products through one or very few outlets.

Accepted Answer

A)  Quality distribution 
B)  Intensive distribution 
C)  Extreme distribution 
D)  Exclusive distribution 
E)  Choice distribution

Question 11

All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.

Accepted Answer

A)  distribution channel 
B)  retail channel 
C)  supply channel 
D)  communication channel 
E)  business channel

Question 12

The producer does not market directly to consumers when it is involved in an indirect channel.

Accepted Answer

A) True 
 B)False

Question 13

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

Accepted Answer

A) True 
 B)False

Question 14

Wholesalers resell goods to other companies without transforming the goods.

Accepted Answer

A) True 
 B)False

Question 15

A pull strategy utilizes customers to convince businesses to sell a product.

Accepted Answer

A) True 
 B)False

Question 16

Selecting the best marketing channel is critical because it can mean the success or failure of your product.

Accepted Answer

A) True 
 B)False

Question 17

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

Accepted Answer

A)  supply chains 
B)  marketing channels 
C)  mail-order wholesalers 
D)  drop shippers 
E)  off-price retailers

Question 18

The clout of the various organizations in its marketing channel can affect the contract terms.

Accepted Answer

A) True 
 B)False

Question 19

_____ is a strategy of selling a product in as many outlets as possible.

Accepted Answer

A)  Selective distribution 
B)  Intensive distribution 
C)  Extreme distribution 
D)  Exclusive distribution 
E)  Choice distribution

Question 20

A strong channel member that wields channel power is known as a(n)______.

Accepted Answer

The answer of A strong channel member that wields channel...

Exam 8: Using Marketing Channels to Create Value for Customers

A(n)_____ provision designates who is responsible for what shipping costs,who owns title of goods and when.

Explain why there are a variety of types of supermarkets in terms of prices and offerings.

Brokers take title to the products they sell.

Explain why products are distributed at different distribution intensity levels.

A strategy utilized by the manufacturer of a good that convinces the wholesaler,distributor,or retailer to sell its products is known as a(n) :

Products that are typically more likely to have a shorter marketing channel include:

The most common form of agent and broker consumers encounter are found in _____.

Resale price maintenance agreements are a great tool for producers who want to restrict the price a retailer can charge for a product.

A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.

_____ involves selling products through one or very few outlets.

All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.

The producer does not market directly to consumers when it is involved in an indirect channel.

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

Wholesalers resell goods to other companies without transforming the goods.

A pull strategy utilizes customers to convince businesses to sell a product.

Selecting the best marketing channel is critical because it can mean the success or failure of your product.

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

The clout of the various organizations in its marketing channel can affect the contract terms.

_____ is a strategy of selling a product in as many outlets as possible.

A strong channel member that wields channel power is known as a(n)______.