Question 1

A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:

Accepted Answer

A) Problem definition 
B) Problem statement 
C) Weighing alternatives 
D) Problem consequences

Question 2

The value in characterizing the steps in the marketing research process is two fold.The first is that the steps give researchers and others an overview of the process.

Accepted Answer

A) True 
 B)False

Question 3

Managers who are more involved with the research process tend not to launch new products which fail in the marketplace.

Accepted Answer

A) True 
 B)False

Question 4

Research objectives should specify from whom the information should be gathered and exactly what information is needed.

Accepted Answer

A) True 
 B)False

Question 5

The success of a marketing research project depends on properly pinpointing a problem to formulate the situation analysis.

Accepted Answer

A) True 
 B)False

Question 6

As part of the research process,researchers develop a goal-oriented statement or question that specifies what information is needed to solve a problem.This is called:

Accepted Answer

A) Establishing the need for marketing 
B) Defining the problem 
C) Establishing research objectives 
D) Creating the problem statement

Question 7

Ethical issues are of little concern to clients and researchers within the marketing research proposal process.

Accepted Answer

A) True 
 B)False

Question 8

Once the problem definition and research objectives development process have been formulated,it may be useful to determine action standards.

Accepted Answer

A) True 
 B)False

Question 9

A situation analysis should be conducted in which of the following circumstances?

Accepted Answer

A) A client seeks help in properly defining the problem. 
B) A client defines the problem and a researcher prepares research objectives. 
C) When the information needed to define a problem is in the decision support system. 
D) When the information needed to solve the problem is in the internal report system.

Question 10

Managers often are aware of the need to work closely with the researcher,and this eases difficulties in identifying the real problem.

Accepted Answer

A) True 
 B)False

Question 11

Price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of decision alternatives,which are all marketing actions the manager thinks may resolve the problem.

Accepted Answer

A) True 
 B)False

Question 12

Researchers realize that when they are formulating their research objectives,the information requested of respondents must be worded using the respondent's frame of reference.

Accepted Answer

A) True 
 B)False

Question 13

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.

Accepted Answer

A) True 
 B)False

Question 14

What is the name of the type of document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids?

Accepted Answer

A) RFP 
B) RTP 
C) MRD 
D) PRD

Question 15

The marketing research process contains multiple steps.The first step of the process is:

Accepted Answer

A) Establishing the need for marketing research. 
B) Defining the problem. 
C) Establishing the research objectives. 
D) Determining methods of accessing data.

Question 16

A manager considers which actions may resolve the problem.Actions such as price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of:

Accepted Answer

A) Product alternatives. 
B) Distribution alternatives. 
C) Decision alternatives. 
D) Pricing alternatives.

Question 17

Researchers understand that as they make decisions on how to proceed in the future,that it is poor research practice to go back and revisit a previous step.

Accepted Answer

A) True 
 B)False

Question 18

The first and one of the most critical elements of a proposal is:

Accepted Answer

A) Research objective. 
B) Research method. 
C) Project cost. 
D) Problem statement.

Question 19

The research objective should not define how the construct being evaluated is measured.

Accepted Answer

A) True 
 B)False

Question 20

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

Accepted Answer

A) Marketing research plan 
B) Marketing research report 
C) Marketing research proposal 
D) Marketing research presentation

Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives

A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:

The value in characterizing the steps in the marketing research process is two fold.The first is that the steps give researchers and others an overview of the process.

Managers who are more involved with the research process tend not to launch new products which fail in the marketplace.

Research objectives should specify from whom the information should be gathered and exactly what information is needed.

The success of a marketing research project depends on properly pinpointing a problem to formulate the situation analysis.

As part of the research process,researchers develop a goal-oriented statement or question that specifies what information is needed to solve a problem.This is called:

Ethical issues are of little concern to clients and researchers within the marketing research proposal process.

Once the problem definition and research objectives development process have been formulated,it may be useful to determine action standards.

A situation analysis should be conducted in which of the following circumstances?

Managers often are aware of the need to work closely with the researcher,and this eases difficulties in identifying the real problem.

Price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of decision alternatives,which are all marketing actions the manager thinks may resolve the problem.

Researchers realize that when they are formulating their research objectives,the information requested of respondents must be worded using the respondent's frame of reference.

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.

What is the name of the type of document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids?

The marketing research process contains multiple steps.The first step of the process is:

A manager considers which actions may resolve the problem.Actions such as price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of:

Researchers understand that as they make decisions on how to proceed in the future,that it is poor research practice to go back and revisit a previous step.

The first and one of the most critical elements of a proposal is:

The research objective should not define how the construct being evaluated is measured.

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?