Multiple Choice
Which of the following is a similarity between personal selling and direct marketing?
A) Both are not sales-directed forms of communication.
B) Both are used to meet a mass audiences simultaneously.
C) Both are only used in cases of product promotions.
D) Both are involved in personal interactions with customers.
E) Both are impersonal and lack direct persuasiveness of company salespeople.
Correct Answer:
Verified
Correct Answer:
Verified
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