Multiple Choice
Which of the following is true as a difference between digital media advertising and TV advertising in the United States?
A) Less advertising money is spent on digital media than on TV advertising.
B) TV advertising is more interactive than digital media techniques.
C) More of the promotion budget is spent on digital advertising than on TV advertising.
D) Digital media force-feeds mass messages to customers, while TV advertising targets more defined micromarkets.
E) Digital media advertising reaches mass audiences whereas TV advertising reaches only limited audiences.
Correct Answer:

Verified
Correct Answer:
Verified
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