Question 1

Using the central route to persuasion will probably mean relying on interest factors and heuristics.

Accepted Answer

A) True 
 B)False  False

Question 2

The peripheral route to persuasion relies on evidence and personal proof that are not supportive or directly related to the speaker’s claims.

Accepted Answer

A) True 
 B)False  True

Question 3

The first step in Monroe’s Motivated Sequence is the action step.

Accepted Answer

A) True 
 B)False  False

Question 4

A presentation on violence in school discusses how widespread serious violence has become, why violence in school has increased, and what should be done about it. What persuasive organizational pattern is used in this presentation?

Accepted Answer

A)  Problem/Cause/Solution
B)  Comparative Advantages
C)  Refuting Objections
D)  Monroe's Motivated Sequence
E)  Persuasive Stories

Question 5

“My uncle’s visit to New Mexico was horrible. The weather was bad and the people were unfriendly. He said that New Mexico is not a good choice for a vacation.” This is which type of claim?

Accepted Answer

A)  Claim of fact
B)  Claim of value
C)  Claim of conjecture
D)  Claim of policy
E)  Claim of attitude

Question 6

The textbook notes that, if a study finds that three out of four doctors recommend something, make sure that the study surveyed many more than four doctors.

Accepted Answer

A) True 
 B)False

Question 7

Japan would be in the category of high-contex cultures.

Accepted Answer

A) True 
 B)False

Question 8

Heuristics are cognitive shortcuts that decision-makers use which are correct often enough to be useful.

Accepted Answer

A) True 
 B)False

Question 9

“ .” When considering the ELM, which toe questions below is NOT one of the questions recommended in the textbook to be used when choosing which route/persuasive strategy to use?

Accepted Answer

A)  Will this audience listen comprehensively and analytically to my message?
B)  Are audience members capable of analyzing the arguments I use?
C)  Are they motivated to listen to a speech about this issue?
D)  Will the audience like and relate to my presentation aids?
E)  All of these questions should be asked

Question 10

Brehm’s Psychological Reactance Theory suggests that when you perceive a threat to your freedom to believe and behave as you wish, you may go out of your way to do the forbidden behavior or rebel against the prohibiting authority.

Accepted Answer

A) True 
 B)False

Question 11

A presentation on how a college education is beneficial regardless of your major describes the experiences of an artist, a rancher, and a small business owner who credit their college educations with helping them develop successful careers and happy lives. What persuasive organizational pattern is being used in this presentation?

Accepted Answer

A)  Problem/Cause/Solution
B)  Comparative Advantages
C)  Refuting Objections
D)  Monroe's Motivated Sequence
E)  Persuasive Stories

Question 12

Evidence that is new and supports the speaker’s arguments is called novel evidence.

Accepted Answer

A) True 
 B)False

Question 13

Persuasion encourages audience members to change what they think and feel, but not how they behave.

Accepted Answer

A) True 
 B)False

Question 14

Rita begins her persuasive presentation by discussing why her audience members should not vote to legalize marijuana in her state. Rita runs the risk of the audience doing just the opposite. This is illustrated by which of the following?

Accepted Answer

A)  Psychological Reactance Theory
B)  Mythos
C)  Elaboration Likelihood Model
D)  Peripheral Theory
E)  Heuristics

Question 15

An audience that is undecided because its members are uninformed is one of the easiest audiences to persuade.

Accepted Answer

A) True 
 B)False

Question 16

Aristotle’s forms of proof include logos, pathos, and ethos.

Accepted Answer

A) True 
 B)False

Question 17

When speaking to an unfriendly audience, novel or new evidence can strengthen their resolve and provide answers to the questions asked by those who agree with your position.

Accepted Answer

A) True 
 B)False

Question 18

The Australian phrase “he thinks he’s a tall poppy” would translate into “he’s too big for his britches” in American terms.

Accepted Answer

A) True 
 B)False

Question 19

Emotional proofs can be aimed at feelings about justice, generosity, forgiveness, and wisdom.

Accepted Answer

A) True 
 B)False

Question 20

While running for the position of student government vice president, John Rice uses the slogan “7 out of 8 students prefer Rice!” What questions should students ask themselves about Rice’s claim?

Accepted Answer

A)  Who are those students?
B)  Do I like those students?
C)  Did Rice survey more than just 8 students?
D)  Why wasn't I asked about Rice?
E)  All of the above

Exam 16: Persuasivpresentations

Using the central route to persuasion will probably mean relying on interest factors and heuristics.

The peripheral route to persuasion relies on evidence and personal proof that are not supportive or directly related to the speaker’s claims.

The first step in Monroe’s Motivated Sequence is the action step.

A presentation on violence in school discusses how widespread serious violence has become, why violence in school has increased, and what should be done about it. What persuasive organizational pattern is used in this presentation?

“My uncle’s visit to New Mexico was horrible. The weather was bad and the people were unfriendly. He said that New Mexico is not a good choice for a vacation.” This is which type of claim?

The textbook notes that, if a study finds that three out of four doctors recommend something, make sure that the study surveyed many more than four doctors.

Japan would be in the category of high-contex cultures.

Heuristics are cognitive shortcuts that decision-makers use which are correct often enough to be useful.

“ .” When considering the ELM, which toe questions below is NOT one of the questions recommended in the textbook to be used when choosing which route/persuasive strategy to use?

Brehm’s Psychological Reactance Theory suggests that when you perceive a threat to your freedom to believe and behave as you wish, you may go out of your way to do the forbidden behavior or rebel against the prohibiting authority.

Evidence that is new and supports the speaker’s arguments is called novel evidence.

Persuasion encourages audience members to change what they think and feel, but not how they behave.

Rita begins her persuasive presentation by discussing why her audience members should not vote to legalize marijuana in her state. Rita runs the risk of the audience doing just the opposite. This is illustrated by which of the following?

An audience that is undecided because its members are uninformed is one of the easiest audiences to persuade.

Aristotle’s forms of proof include logos, pathos, and ethos.

When speaking to an unfriendly audience, novel or new evidence can strengthen their resolve and provide answers to the questions asked by those who agree with your position.

The Australian phrase “he thinks he’s a tall poppy” would translate into “he’s too big for his britches” in American terms.

Emotional proofs can be aimed at feelings about justice, generosity, forgiveness, and wisdom.

While running for the position of student government vice president, John Rice uses the slogan “7 out of 8 students prefer Rice!” What questions should students ask themselves about Rice’s claim?