Question 1

Below is a list of measures of the French influence in New Orleans. Which of the measures is NOT an unobtrusive measure?

Accepted Answer

A)   the wear on novels in the New Orleans Public Library written in French
B)   a survey using a three-page questionnaire partly written in French that was distributed to residents of a neighborhood
C)   walking down a street in New Orleans and noticing that most of the signs in stores in a neighborhood are in French or French-Cajun
D)   a box of 300 letters written by people living in New Orleans to relatives living in French speaking areas outside the state e.g., Quebec)  between 1980 and 1985 B

Question 2

Professor Gowda used the Statistics Canada data set to examine the trend in Canadian unemployment rates over the last forty years. Unfortunately, how unemployment was measured changed several times during this time period. This is an issue of

Accepted Answer

A)   ecological fallacy.
B)   reliability.
C)   validity.
D)   reductionism. B

Question 3

Refer to the following paragraph to answer the questions below.
Dr. Simpson conducted a content analysis of The New York Times between 1980 and 2000. She first identified relevant articles involving government regulation of business. After finding 2,000 such articles, she systematically sampled articles with a sampling interval of 5. She then coded each sampled article based on the subjective meaning it expressed, as pro- or anti-government regulation, using a 1 to 10 scale 1 = very anti-regulation, 10 = very pro-regulation).
-In this study, Dr. Simpson used______ to identify articles as pro- or anti-government regulation.

Accepted Answer

A)   manifest coding
B)   intervention strategy coding
C)   latent coding
D)   generic coding C

Question 4

How many articles did Dr. Simpson code?

Accepted Answer

A)   200
B)   4,000
C)   1,000
D)   400

Question 5

How variables will be coded is a primary concern when a researcher utilizes content analysis as a research method. Discuss coding in content analysis. What is the difference between manifest and latent coding?

Accepted Answer

The answer of How variables will be coded is a...

Question 6

What are four characteristics of content that are described in coding systems? How are they recorded accurately?

Accepted Answer

The answer of What are four characteristics of content that...

Question 7

Validity is a major concern for researchers when using existing statistics and secondary data analysis. Explain three problems with validity when conducting existing statistics research.

Accepted Answer

The answer of Validity is a major concern for researchers...

Question 8

Compared to latent coding in content analysis, manifest coding seems to have

Accepted Answer

A)   greater validity.
B)   no differences in validity or reliability.
C)   greater reliability.
D)   lower reliability.

Question 9

Researchers primarily use which of the following types of sampling in content analysis?

Accepted Answer

A)   judgmental
B)   random
C)   quota
D)   snowball

Question 10

Fallacy of misplaced concreteness is

Accepted Answer

A)   using smaller units of analysis to make inferences about larger units of analysis.
B)   using too many digits in a quantitative measure in an attempt to create the impression that data are accurate.
C)   using secondary data that is inappropriate for the research question.
D)   misusing data due to the researcher's lack of knowledge concerning the secondary data source.

Question 11

Professor Hague counts the total number of people and the percentage who are Hispanic in a sample of 400 TV commercials shown during a one month period on two Miami stations. She wants to see whether the percentage of Hispanic people in commercials equals, is greater than, or is less than, the percentage of Hispanic people in the area population. She is using

Accepted Answer

A)   generic content coding.
B)   latent content coding.
C)   manifest content coding.
D)   corroborative coding.

Question 12

Are there any ethical concerns with the use of nonreactive research? How are ethical concerns different for nonreactive research than other types of research?

Accepted Answer

The answer of Are there any ethical concerns with the...

Question 13

Why do social scientists use nonreactive methods to conduct social research? What is the logic behind using these research methods? What are some of the benefits of using nonreactive methods over reactive methods?

Accepted Answer

The answer of Why do social scientists use nonreactive methods...

Question 14

What is secondary data analysis? What are its advantages and disadvantages?

Accepted Answer

The answer of What is secondary data analysis? What are...

Question 15

It is often recommended that when using content analysis as a method of research, a research team use multiple coders. What is the purpose of multiple coders in content analysis? What problem could be created when using multiple coders? How might one deal with the problem?

Accepted Answer

The answer of It is often recommended that when using...

Question 16

What is Krippendorff's Alpha? When and why is it used in non-reactive research?

Accepted Answer

The answer of What is Krippendorff's Alpha? When and why...

Question 17

What is secondary data analysis? What are existing statistics? How is secondary data analysis different for the use of existing statistics? Give an example of each method not discussed in class or in the text.

Accepted Answer

The answer of What is secondary data analysis? What are...

Question 18

While using existing statistics can bring a wealth of quality research, one has to be mindful of some of the limitations. Describe some of the limitations of existing statistics.

Accepted Answer

The answer of While using existing statistics can bring a...

Question 19

Dr. Chandresh wants to study the U.S. media coverage of the 1984 Bhopal gas leak which left 8,000 Indians dead and 50,000 injured. Which non-reactive research method would be ideal?

Accepted Answer

A)   the number of hits to an Internet site dedicated to the 1984 Bhopal gas leak
B)   a content analysis of The New York Times and The Washington Post from 1984-1985
C)   a content analysis of CNN's coverage from 1984-1985
D)   measuring the number of American reporters that entered India and the duration of their stay)  after the gas leak

Question 20

The trash left in the theater after a movie is over and items in a garbage dump are examples of

Accepted Answer

A)   vital statistics.
B)   accretion measures.
C)   erosion measures.
D)   traces.

Exam 11: Nonreactive Research and Secondary Analysis

Below is a list of measures of the French influence in New Orleans. Which of the measures is NOT an unobtrusive measure?

Professor Gowda used the Statistics Canada data set to examine the trend in Canadian unemployment rates over the last forty years. Unfortunately, how unemployment was measured changed several times during this time period. This is an issue of

How many articles did Dr. Simpson code?

How variables will be coded is a primary concern when a researcher utilizes content analysis as a research method. Discuss coding in content analysis. What is the difference between manifest and latent coding?

What are four characteristics of content that are described in coding systems? How are they recorded accurately?

Validity is a major concern for researchers when using existing statistics and secondary data analysis. Explain three problems with validity when conducting existing statistics research.

Compared to latent coding in content analysis, manifest coding seems to have

Researchers primarily use which of the following types of sampling in content analysis?

Fallacy of misplaced concreteness is

Are there any ethical concerns with the use of nonreactive research? How are ethical concerns different for nonreactive research than other types of research?

Why do social scientists use nonreactive methods to conduct social research? What is the logic behind using these research methods? What are some of the benefits of using nonreactive methods over reactive methods?

What is secondary data analysis? What are its advantages and disadvantages?

It is often recommended that when using content analysis as a method of research, a research team use multiple coders. What is the purpose of multiple coders in content analysis? What problem could be created when using multiple coders? How might one deal with the problem?

What is Krippendorff's Alpha? When and why is it used in non-reactive research?

What is secondary data analysis? What are existing statistics? How is secondary data analysis different for the use of existing statistics? Give an example of each method not discussed in class or in the text.

While using existing statistics can bring a wealth of quality research, one has to be mindful of some of the limitations. Describe some of the limitations of existing statistics.

Dr. Chandresh wants to study the U.S. media coverage of the 1984 Bhopal gas leak which left 8,000 Indians dead and 50,000 injured. Which non-reactive research method would be ideal?

The trash left in the theater after a movie is over and items in a garbage dump are examples of