Question 1

Although a person may want satisfaction for a need or needs, no action will be taken until that person:

Accepted Answer

A)   is forced to decide.
B)   has the money to travel.
C)   is aware of the options.
D)   is motivated.
E)   is freed from work. D

Question 2

The motivators are related to the tourists' desire, while _ motivators are associated with the attributes of the destination choices.

Accepted Answer

A)   self esteem; physiological
B)   pull; push
C)   physiological; self esteem
D)   push; pull D

Question 3

Some current trends in leisure travel are noticed as the following except:

Accepted Answer

A)   a "reinvention" of tourism in order to accommodate the demands of the new consumer.
B)   tourists are loyal to one destination and more likely to go to the same destination over the years.
C)   shorter and more frequent vacations.
D)   more and more female impact on the industry.
E)   increasing use of the Internet. B

Question 4

People choose different destinations to travel through their life cycles as indicated by the following except:

Accepted Answer

A)   young singles.
B)   married/single with kids.
C)   empty nesters.
D)   married without kids.
E)   sick at home.

Question 5

A family from New York visits Disneyland and looks for a hotel to stay the night. This reflects primarily which of the following levels of needs in Maslow's theory?

Accepted Answer

A)   physiological survival
B)   safety
C)   belonging and affection
D)   self- esteem
E)   self- actualization

Question 6

In moving people from need to want, tourism marketers should focus on

Accepted Answer

A)   making sure the need is satisfied.
B)   encouraging repeat visit.
C)   suggesting an objective to motivate.
D)   creating awareness of the need.

Question 7

A new type of consumer has emerged as the driving force for more sustainable and environmentally and socially responsible tourism development. This type of consumer is characterized as the following except:

Accepted Answer

A)   respectful of cultures.
B)   conservation- minded.
C)   more educated.
D)   extravagant.

Question 8

Providing a special VIP check- ins at hotels is a reflection of this level of need satisfaction:

Accepted Answer

A)   belonging and affection.
B)   self- actualization.
C)   self- esteem.
D)   physiological survival.
E)   safety.

Question 9

A destination marketing campaign creates an adventurous, the- only- one- of- its- kind type of theme with the destination in order to appeal to which of the following personality traits?

Accepted Answer

A)   laggards
B)   early majority
C)   late majority
D)   psychocentrics
E)   allocentrics

Question 10

Destinations provide education tours and cultural/heritage travel to satisfy this level of needs:

Accepted Answer

A)   belonging and affection.
B)   self- esteem.
C)   self- actualization.
D)   safety.
E)   physiological survival.

Question 11

Which of the following is not true about Maslow's needs theory?

Accepted Answer

A)   Its application to tourism is affected by intervening factors.
B)   The theory is applicable to tourism motivation in general terms.
C)   The theory was developed for the purpose of effective destination marketing
D)   People pursue higher level of needs only when the basic ones are satisfied.

Question 12

After awareness of satisfaction is developed, people would travel and be motivated by the following desires:

Accepted Answer

A)   the desire to become successful.
B)   the desire to obtain psychological/intrinsic rewards.
C)   the desire to leave the everyday environment behind.
D)   both B and C

Question 13

Values in money and time are major influences for people in making travel decisions. This is usually true with the following people except:

Accepted Answer

A)   married/single with kids.
B)   students.
C)   seniors and the retired.
D)   both A and B.

Question 14

The application of Maslow's theory to the tourism setting is affected by these intervening factors, except:

Accepted Answer

A)   different expectations of travelers.
B)   purpose of trips.
C)   the timing of the day for different activities.
D)   demographic factors, such as age and gender.

Question 15

According to the Sports Tourism International Council, the reasons for the boom in sports tourism are the following except:

Accepted Answer

A)   the concept of health through physical activities.
B)   the popularity of worldwide sporting events such as the Olympic Games.
C)   the popularity of TV sports programs.
D)   interactions between sport and tourism.

Question 16

The basic belief for Maslow's theory is _ motivates human behaviors.

Accepted Answer

A)   need satisfaction
B)   peak experience
C)   drive for success
D)   fun seeking

Question 17

Tourists would travel to places that provide a sense of escape, self- discovery and rest. This reflects which of the following motivators for travel?

Accepted Answer

A)   pull
B)   push
C)   material
D)   tangible
E)   none of the above

Question 18

Tourist destinations often provide information on medical facilities in their area. This accommodates tourists' needs for which of the following?

Accepted Answer

A)   belonging and affection
B)   safety
C)   self- actualization
D)   physiological survival
E)   self- esteem

Question 19

Which of the following can be considered the highest level of needs according to Maslow's theory?

Accepted Answer

A)   esteem
B)   safety
C)   self- actualization
D)   belonging
E)   physiological

Question 20

According to Stanley Plog's psychographic model, prefer to travel to well- known destinations that have been visited by millions before.

Accepted Answer

A)   early majority
B)   allocentrics
C)   late majority
D)   psychocentrics
E)   laggards

Exam 2: Motivation for Leisure Travel