Question 1

Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called:

Accepted Answer

A) direct selling. 
B) movement and storage. 
C) strategic distribution. 
D) logistics.

Question 2

Figure 14-1
 
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "E," would be __________.

Accepted Answer

A) middleman 
B) wholesaler 
C) retailer 
D) distributor

Question 3

Prudential HealthCare, managed care plan, recently implemented a system that links its internal systems to the corporate networks of large subscribers. This lets benefits managers at companies enroll new employees themselves-rather than sending paperwork or dialing Prudential's call centre. It also allows people to check their
Eligibility and claim status, or change doctors at any hour of the day. The system that was implemented is most likely a(n):

Accepted Answer

A) customized search engine 
B) extranet 
C) customized database management system 
D) electronic downloadable information (EDI)

Question 4

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _________(allowing
Customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

Accepted Answer

A) disintermediation 
B) horizontal conflict 
C) horizontal integration 
D) transactional conflict

Question 5

Canada has gone from producing and marketing no diamonds to being the third-largest producer of diamonds in the world. This is largely due to the construction of a(n) ________.

Accepted Answer

A) just-in-time inventory system 
B) confederate bridge 
C) railway system 
D) ice road

Question 6

Walmart realized they could save significant shipping costs if they purchase a manufacturing company. This is an example of:

Accepted Answer

A) backward integration. 
B) joint venture. 
C) forward integration. 
D) vertical integration.

Question 7

Partnerships are critical for Callaway Golf, which solution was implemented to ensure that partnerships were not jeopardized when they opened an online store?

Accepted Answer

A) allowing retailers to take credit if they fulfill buyer's order within 24hrs 
B) the online store did not jeopardize their loyal partners 
C) allowing individuals to order online but pickup at a given store 
D) 10 percent of every online sale was shared to all of Callaway's partners through their profit sharing program

Question 8

An inventory-management system whereby the supplier determines the product amount and assortment a customer, such as a retailer, needs and automatically delivers the appropriate items is known as a(n):

Accepted Answer

A) vendor-managed inventory 
B) supplier-managed inventory 
C) supply chain inventory 
D) just-in-time system

Question 9

John manages all of the activities from raw materials to finished product at Optimum Steel Company. John is most likely focused on:

Accepted Answer

A) just-in-time inventory system 
B) supply chain 
C) strategic information alliance 
D) electronic data interchange (EDI)

Question 10

Meyers Inc. is a Canadian company that manufactures and distributes coffee products in Canada. Because of the wide popularity of its products in Canada, Meyers wants to initiate distribution internationally as soon as possible. The most efficient distribution arrangement in terms of cost and time for Meyers Inc. to use would be:

Accepted Answer

A) cooperative distribution. 
B) a strategic channel alliance. 
C) multichannel marketing. 
D) direct marketing.

Question 11

Bauer Sports Inc. is a wholesaler that specifically focuses on hockey skates, hockey helmets, and hockey gloves. Bauer Sports Inc. is likely a(n):

Accepted Answer

A) general merchandise wholesaler 
B) specialty merchandise wholesaler 
C) cash-and-carry wholesaler 
D) limited-service wholesaler

Question 12

Replenishment time may be more important to retailers or wholesalers than consumers. Replenishment time is sometimes referred to as:

Accepted Answer

A) order cycle time. 
B) physical distribution sequence. 
C) logistical support time. 
D) total logistics cycle.

Question 13

The ice roads play a vital ________ in the _________of Canada's growing diamond industry.

Accepted Answer

A) supply chain; logistics function 
B) logistics function; supply chain 
C) supply chain; pricing function 
D) pricing function; supply chain

Question 14

Alberto Culver Canada is the number three provider of hair care products in Canada. It first set up operation in downtown Etobicoke, Ontario in 1961. By 1966, it had to move its facility to the edge of town so that it was closer to its raw materials suppliers and, thus, would be able to operate with very low inventories and require suppliers to make fast on-time deliveries. So in 1966, Alberto Culver Canada implemented what today is called a(n):

Accepted Answer

A) just-in-time system. 
B) just-in-case concept. 
C) expedited inventory-management system. 
D) delivery-on-demand concept.

Question 15

Starbucks, Shoppers Drug Mart, and Tim Hortons are examples of ________ distribution.

Accepted Answer

A) selective 
B) extensive 
C) exclusive 
D) intensive

Question 16

The channel strategy is demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name. Black & Decker is using:

Accepted Answer

A) multichannel marketing. 
B) multi-intermediary distribution. 
C) parallel distribution. 
D) strategic channel alliance.

Question 17

All transportation modes can be evaluated by using all of the following criteria, except:

Accepted Answer

A) customer service 
B) time 
C) cost 
D) dependability

Question 18

Amazon uses supply chain and logistics management to:

Accepted Answer

A) make sure that it maintains the authority that comes with being the only channel captain. 
B) manage the flow of products from its suppliers to it distribution centres and the flow of customer orders from the distribution centres to individual's homes. 
C) lessen the amount of communication that is necessary between the company and its suppliers. 
D) avoid having to use quick response replenishment.

Question 19

As a McDonald's franchise owner, you most likely have a(n):

Accepted Answer

A) contractual vertical marketing systems. 
B) horizontal marketing systems. 
C) corporate vertical marketing systems. 
D) administered vertical marketing systems.

Question 20

Specific inventory costs are often hard to detect because they are difficult to measure and occur in many different parts of the firm. List and describe four types of costs associated with carrying inventory.

Accepted Answer

The answer of Specific inventory costs are often hard to...

Exam 14: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "E," would be __________.