A Student Friend Has Just Finished What Could Only Be

A student friend has just finished what could only be described as a difficult semester in which he has regularly been absent from class due to part- time work commitments and social engagements. He failed to complete all the subject requirements including non- completion of a mid- semester test and non- completion of a compulsory oral class presentation. Not surprisingly, his final result is a failing grade. Now, your friend plans to throw himself on the mercy of the subject co- ordinator with the argument that he NEEDS to pass the unit of study so that he can return to his home country and take up a teaching position. Using concepts of needs, wants and customer value, explain to your friend, why his "needs" argument is unlikely to resonate with the subject
co- ordinator.

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Confusing needs and wants is a common pr...

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