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There Are Many Common Mistakes in Pricing

Question 28

Multiple Choice

There are many common mistakes in pricing. Which of the following is NOT one of the common mistakes?


A) prices that are set at overly high levels for the market
B) prices that are not varied enough for different product items and market segments
C) pricing that is too cost- oriented
D) prices that are not revised often enough to reflect market changes
E) pricing that doesn't take the rest of the marketing mix into account

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