Budget- Priced Airlines Have Unbundled the Airline Service Offering, Stripping

Budget- priced airlines have unbundled the airline service offering, stripping it right back to a basic seat with only a minimal baggage allowance. This product strategy has allowed budget airlines to charge consumers for "extras" such as refreshments, additional leg- room, check- baggage allowances, headsets, boarding passes, guaranteed window seats and in some cases reservations for seats next to each other in the case of families or couples travelling together. This pricing strategy is BEST described as:

A) optional product pricing.
B) offset pricing.
C) product- bundle pricing.
D) captive product pricing.
E) none of the above

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free