Question 1

Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business and government.

Accepted Answer

A) True 
 B)False

Question 2

Demographic trends are difficult to detect so it is understandable that marketers are often surprised by new demographic developments.

Accepted Answer

A) True 
 B)False

Question 3

Larger societal forces that affect the organisation, including demographic, cultural, technological, political and natural forces are known as:

Accepted Answer

A)  marketing environment. 
B)  macroenvironment. 
C)  external environment. 
D)  the environment. 
E)  microenvironment.

Question 4

Factors that affect consumer buying power and spending patterns are known as:

Accepted Answer

A)  microtrends. 
B)  economic factors. 
C)  demographic factors. 
D)  macrotrends. 
E)  social factors.

Question 5

Which of the following would NOT be considered to be an internal public?

Accepted Answer

A)  volunteers 
B)  workers 
C)  board of directors 
D)  suppliers 
E)  managers

Question 6

A society's core beliefs and values have a high degree of:

Accepted Answer

A)  conformity. 
B)  similarity. 
C)  ethno- centrism. 
D)  persistence. 
E)  simplicity.

Question 7

Public concern about marketing activities and its potential to damage natural environments has been steadily increasing since the 1960s.

Accepted Answer

A) True 
 B)False

Question 8

The single most important demographic trend in Australia and New Zealand is the changing age structure of the population.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following combinations of expenses use up most household income?

Accepted Answer

A)  housing, insurance, taxes 
B)  food, housing, transportation 
C)  food, travel, savings 
D)  housing, taxes, transportation 
E)  food, housing, retirement planning

Question 10

In Australia, legislation affecting business serves a number of purposes. Which of the following is the primary purpose of such legislation?

Accepted Answer

A)  to protect consumers from unscrupulous businesses 
B)  to protect organisations from each other 
C)  to prevent unfair competition 
D)  all of the above 
E)  none of the above

Question 11

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your client's firm takes a(n)  ________approach to the marketing environment.

Accepted Answer

A)  adversarial 
B)  team work 
C)  proactive 
D)  reactive 
E)  aggressive

Question 12

A reactive stance to the marketing environment is BEST described as one where marketers:

Accepted Answer

A)  view change as something that must be investigated occasionally. 
B)  attempt to forecast changes and develop strategies for minimizing the impact of change. 
C)  do nothing and hope that change will not impact on operations or markets. 
D)  treat the environment as an uncontrollable element to which they must respond or adapt. 
E)  view change as undesirable, threatening and potentially dangerous.

Question 13

According to a survey cited in your text, the intentions of baby boomers approaching retirement is to travel, spend their retirement savings on home renovations, upgrade possessions and do more eating out.

Accepted Answer

A) True 
 B)False

Question 14

Marketers find it relatively difficult to market to Generation Xers because they are a relatively sceptical bunch, cynical of frivolous marketing pitches that promise easy success or quick rewards.

Accepted Answer

A) True 
 B)False

Question 15

The traditional image of a two- child, two- car suburban family is still very commonplace and remains very relevant today.

Accepted Answer

A) True 
 B)False

Question 16

Explain what you understand by the economic environment and why it is important for marketers. Use examples from your own experience or general knowledge to illustrate your answer (i.e. non text book examples).

Accepted Answer

The answer of Explain what you understand by the economic...

Question 17

By international standards, Australian businesses are heavy investors in Research and Development.

Accepted Answer

A) True 
 B)False

Question 18

For most Australian families, the single largest weekly outlay is housing costs.

Accepted Answer

A) True 
 B)False

Question 19

The resources that are needed as inputs by marketers, such as raw materials and energy, are referred to as part of the:

Accepted Answer

A)  endangered environment. 
B)  factors of production. 
C)  green movement. 
D)  raw material market. 
E)  natural environment.

Question 20

Which of the following would NOT be considered to be a member of the microenvironment?

Accepted Answer

A)  government agencies 
B)  suppliers 
C)  the public 
D)  marketing intermediaries 
E)  competitors

Exam 5: The Global Marketing Environment

Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business and government.

Demographic trends are difficult to detect so it is understandable that marketers are often surprised by new demographic developments.

Larger societal forces that affect the organisation, including demographic, cultural, technological, political and natural forces are known as:

Factors that affect consumer buying power and spending patterns are known as:

Which of the following would NOT be considered to be an internal public?

A society's core beliefs and values have a high degree of:

Public concern about marketing activities and its potential to damage natural environments has been steadily increasing since the 1960s.

The single most important demographic trend in Australia and New Zealand is the changing age structure of the population.

Which of the following combinations of expenses use up most household income?

In Australia, legislation affecting business serves a number of purposes. Which of the following is the primary purpose of such legislation?

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your client's firm takes a(n) ________approach to the marketing environment.

A reactive stance to the marketing environment is BEST described as one where marketers:

According to a survey cited in your text, the intentions of baby boomers approaching retirement is to travel, spend their retirement savings on home renovations, upgrade possessions and do more eating out.

Marketers find it relatively difficult to market to Generation Xers because they are a relatively sceptical bunch, cynical of frivolous marketing pitches that promise easy success or quick rewards.

The traditional image of a two- child, two- car suburban family is still very commonplace and remains very relevant today.

Explain what you understand by the economic environment and why it is important for marketers. Use examples from your own experience or general knowledge to illustrate your answer (i.e. non text book examples).

By international standards, Australian businesses are heavy investors in Research and Development.

For most Australian families, the single largest weekly outlay is housing costs.

The resources that are needed as inputs by marketers, such as raw materials and energy, are referred to as part of the:

Which of the following would NOT be considered to be a member of the microenvironment?