Question 1

AARP is a magazine that targets retiring-aged Americans.This indicates that the magazine uses audience selectivity based on .

Accepted Answer

A) demographics 
B) lifestyle 
C) special interests 
D) cultures

Question 2

There are four categories of basic TV.They are:

Accepted Answer

A) network, satellite, cable, and commercial. 
B) national, regional, city, and satellite. 
C) local, cable, syndicated, and network. 
D) commercial, public, cable, and syndicated.

Question 3

Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs.

Accepted Answer

A) True 
 B)False

Question 4

What are the three broad categories of newspaper advertising?

Accepted Answer

A) Display, inserts, and classified 
B) Co-op, classified, and controlled 
C) Page, column, and insert 
D) Preprinted insert, free-standing, and special-interest

Question 5

Which of the following is true of the media environment today?

Accepted Answer

A) It is settled into a predictable structure. 
B) Traditional media no longer commands the majority of ad dollars. 
C) Digital media must synergize with traditional media to work effectively. 
D) Traditional media companies must avoid getting into new media.

Question 6

Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded with too much advertising." This example demonstrates the disadvantage of that televisions have.

Accepted Answer

A) poor coverage 
B) low share of audience 
C) clutter 
D) poor reach

Question 7

A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts.The company would be best advised to use:

Accepted Answer

A) cable television. 
B) local television. 
C) off-network syndicated television. 
D) first-run syndicated television.

Question 8

Television offers advertisers two opportunities- low absolute cost and long-lasting messages.

Accepted Answer

A) True 
 B)False

Question 9

An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium.

Accepted Answer

A) True 
 B)False

Exam 13: Media Planning Newspapers Magazines Tv and Radio

AARP is a magazine that targets retiring-aged Americans.This indicates that the magazine uses audience selectivity based on .

There are four categories of basic TV.They are:

Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs.

What are the three broad categories of newspaper advertising?

Which of the following is true of the media environment today?

Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded with too much advertising." This example demonstrates the disadvantage of that televisions have.

A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts.The company would be best advised to use:

Television offers advertisers two opportunities- low absolute cost and long-lasting messages.

An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium.