Question 1

The Lego Star Wars is a video game that features Lego toys based on the Star Wars theme.Players need to play as one of the toy characters to defeat enemies, and complete the game chapter by chapter.This game is a(n) advergame based on Lego's toys.

Accepted Answer

A) illustrative 
B) demonstrative 
C) associative 
D) collaborative

Question 2

is how a consumer or brand uses images and text online to construct or showcase its identity.

Accepted Answer

A) Virtual identity 
B) Social couponing 
C) Personal identity 
D) Blogging

Question 3

Which of the following is true of paid media?

Accepted Answer

A) It leverages a call to action to like brands on social media sites. 
B) They are advertisements that can be purchased on a social network or other digital platforms. 
C) It is the incremental exposure that a brand earns through viral engagement and interactions with the brand. 
D) They are brand assets or objects created within social networks by an organization.

Question 4

If you choose to block the websites that track your online activity, you will actually reduce the number of relevant advertisements targeted toward you.

Accepted Answer

A) True 
 B)False

Question 5

Virtual identity is how the consumer or brand uses images and text online to construct or showcase its identity.

Accepted Answer

A) True 
 B)False

Question 6

Common use of social networking brings disclosure issues to different audiences, and consumers should be aware of some vulnerabilities like loss of information control and digital vigilance.

Accepted Answer

A) True 
 B)False

Question 7

Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.

Accepted Answer

The answer of Explain the terms paid search and search...

Question 8

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.

Accepted Answer

A) True 
 B)False

Question 9

Web ads in digital and social media are intended to drive traffic off of the site where the digital ad is run.

Accepted Answer

A) True 
 B)False

Question 10

Bloggers post content that include text and graphics, but not videos or links to other Web pages.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following best defines social media?

Accepted Answer

A) It involves writing articles related to business and publishing them online on syndicated article sites. 
B) It consists of developing a website or placing banner advertisements on other web sites. 
C) It is a group of Internet-based applications that allows for the creation and exchange of user-generated content. 
D) It is a system of Internet servers that support specially formatted documents.

Question 12

Digital and mobile advertising is most easily integrated and coordinated with other forms of promotion.

Accepted Answer

A) True 
 B)False

Question 13

It is difficult to leverage the online branding tools like blogs and social media sites to increase the consumer experience and hence the value of corporate websites.

Accepted Answer

A) True 
 B)False

Question 14

In the context of video games, which of the following is true of advergames?

Accepted Answer

A) There are two levels of brand promotion within an advergame. 
B) The advergame content centers around a brand. 
C) It is the concept of showing ads at the end of a video game. 
D) Repeated display of advergames has a positive effect on players' attitudes toward a brand.

Question 15

Similar to social networking websites, blogs also permit readers to leave comments.

Accepted Answer

A) True 
 B)False

Question 16

There are three media types in social media: earned, owned, and paid.

Accepted Answer

A) True 
 B)False

Question 17

In the context of photo-sharing websites, which of the following is more likely to attract the attention of a viewer?

Accepted Answer

A) A photo that looks natural and authentic 
B) A photo that has been digitally enhanced 
C) A photo that was captured using professional equipment 
D) A photo that was captured by a professional photographer

Question 18

Which of the following is considered ethically negative in the context of advergames?

Accepted Answer

A) Targeting children with advertising content 
B) Targeting adolescents who are academically poor 
C) Prompting a change in consumer behavior 
D) Creating awareness about social issues

Question 19

Web 2.0 depends on mass collaboration as individuals simultaneously create value for themselves and others.

Accepted Answer

A) True 
 B)False

Question 20

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class.You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway.But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a
slogan for a new local restaurant, and read a couple editorials on a magazine site.Then, you figure it's time to get
down to work.
-(Scenario 14-2) In running keyword searches using Google, you took part in a common practice.Advertisers could make use of this by paying Google and making them:

Accepted Answer

A) display ads on a site after a page has been requested but before it has loaded. 
B) place ads in or near relevant search results based on key words. 
C) track the users who use specific keywords over and over again. 
D) measure the click-through rates of the ads that are placed.

Exam 14: Media Planning Advertising and Ibp in Digital and Social Media

The Lego Star Wars is a video game that features Lego toys based on the Star Wars theme.Players need to play as one of the toy characters to defeat enemies, and complete the game chapter by chapter.This game is a(n) advergame based on Lego's toys.

is how a consumer or brand uses images and text online to construct or showcase its identity.

Which of the following is true of paid media?

If you choose to block the websites that track your online activity, you will actually reduce the number of relevant advertisements targeted toward you.

Virtual identity is how the consumer or brand uses images and text online to construct or showcase its identity.

Common use of social networking brings disclosure issues to different audiences, and consumers should be aware of some vulnerabilities like loss of information control and digital vigilance.

Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.

Web ads in digital and social media are intended to drive traffic off of the site where the digital ad is run.

Bloggers post content that include text and graphics, but not videos or links to other Web pages.

Which of the following best defines social media?

Digital and mobile advertising is most easily integrated and coordinated with other forms of promotion.

It is difficult to leverage the online branding tools like blogs and social media sites to increase the consumer experience and hence the value of corporate websites.

In the context of video games, which of the following is true of advergames?

Similar to social networking websites, blogs also permit readers to leave comments.

There are three media types in social media: earned, owned, and paid.

In the context of photo-sharing websites, which of the following is more likely to attract the attention of a viewer?

Which of the following is considered ethically negative in the context of advergames?

Web 2.0 depends on mass collaboration as individuals simultaneously create value for themselves and others.