Multiple Choice
The low-ball technique is effective because after making an active choice for something
A) people view more favorably the things they didn't choose.
B) people see what they've chosen more positively and are reluctant to relinquish it.
C) the assimilation principle makes other choices less attractive.
D) the contrast principle makes other choices more attractive.
Correct Answer:
Verified
Correct Answer:
Verified
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